1. Great article. I had used Einstein lead scoring and the problem is the age old "garbage in, garbage out". Without the ability to do feature engineering when you try to do lead scoring on un-managed Lead data coming in via web to lead forms unless you have a lot of controls on your data, its easy to end up with a less than optimal score. I ended up moving scoring out of Salesforce to Azure Machine learning and had a ton of success with very little code to get the REST endpoint to communicate with Salesforce when new leads were created.

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