Email marketing is getting more and more competitive with businesses looking to improve their email marketing by increasing the click-through rate (CTR) and conversions. While…
With the increasing database from different organizations, there is a need for efficient tools to inspect all the data. A cloud-based data analytics tool, Einstein…
Salesforce is changing the face of the B2B financial services industry. Firms seem to be winning by leveraging Salesforce to increase customer engagement, personalize offers…
The Customer Relationship Management (CRM) software has been at the forefront of exceptional customer experience journeys, putting customers at the center of business and managing…
The lending industry has always been in constant evolution, and lenders are always trying to navigate through its chaotic environment. However, now more than ever,…
Energy and utility companies are known to have contingency plans to remain stable in any uncertain situation. And that’s where digitization has helped such companies…
Energy and utility companies are known to have contingency plans to remain stable in any uncertain situation. And that’s where digitization has helped such companies…
For a business to be successful, it is important to use Customer relationship Management (CRM) to increase your customer base, sales and revenue. The one…
The e-commerce platform has completely transformed the way of shopping for people. What could be better than being able to scroll through the varieties and…
Today, businesses are investing in CRMs to smoothly run their operations and delight their customers. However, managing any CRM software efficiently is a tall order.…
Artificial Intelligence (AI) is no longer prohibitively new or complicated for any company to implement. Businesses are utilizing AI in marketing, among other things, to make customer involvement more focused, personalized,…
Pardot is a marketing automation platform similar to Marketing Cloud except it’s designed specifically for B2B contexts. It’s built with ease of use in mind,…
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