The Journey Towards Predictive Lead Scoring With Salesforce Einstein
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in Salesforce Einstein
What is Lead Scoring? Sales and marketing departments have actively started counting on lead scoring because it helps them save money and time by enabling…
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With the introduction of Einstein AI, Salesforce gave a new approach to predictive lead scoring. Salesforce has a huge contacts and sales database. Sales Cloud Einstein, a product of Salesforce, analyzes fields that are attached to the Lead object. Then, it attempts using distinct predictive models such as Naive Bayes, Random Forests, and Logistic Regression. When it finds the apt model, it selects the best leads with its predictions. It also updates the information automatically whenever there are any changes in a lead’s information.