Salesforce Marketing Cloud is known to increase the efficiency of your business. As per IDC, Salesforce Marketing Cloud scored 14.1 % more than its rival Adobe Experience Cloud. It helps to improve marketing ROI by 25 % and lead volumes by 27 %.
Salesforce Marketing Automation works as an effective Marketing Automation software. Why not? Salesforce has emerged as a leader in Marketing Automation all over the globe.
Salesforce empowers your organization to stay ahead of the competition curve. The Marketing Cloud is equipped with a set of tools to fulfil the marketing needs of your organization.
In this post, we will cover what Salesforce Marketing Cloud is, why choose Salesforce Marketing Cloud, and what its benefits are of Salesforce Marketing Cloud.
Let us first deal with Salesforce Marketing Cloud.
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a CRM platform that enables marketers to manage customer relationships and campaigns. It offers integrated solutions for the journey management of customers, email, social, mobile, and many more. On top of this, it comes with predictive analytics, which helps decision-making. Marketers can use Journey Builder, a part of Marketing Cloud, to tailor campaigns to customer behaviour, needs, demographics, etc. With its extensive integration capabilities, Salesforce Marketing Cloud can provide data from disparate sources.
Next, we find out why we ought to choose Salesforce Marketing Cloud.
Why Choose Salesforce Marketing Cloud?
Salesforce Marketing Cloud helps you to understand consumer psychology. It is good at understanding the underlying shift in the pattern of customers to enable you to stay ahead of your competitors. You can stay ahead of the race by making the right decisions at the right time. It also helps you personalize and customize online marketing per your customer base. The Predictive Analytics of Salesforce Marketing Cloud Services contribute to customer experience. It can analyze the behavioural background of your customer to predict their potential behaviours. Finally, marketers use this for various types of campaigns. It not only helps launch campaigns at the right time but can also measure them and helps you increase brand awareness and exposure through email campaigns.
It is now time to dwell on how Salesforce Marketing Cloud can bring success.
Don't forget to check out: How to Build an Email Using Content Builder in Salesforce Marketing Cloud
What are the Benefits of Salesforce Marketing Cloud?
The benefits are as follows:
Create Segmented Audiences
It is possible to create highly targeted campaigns with Salesforce Marketing Cloud. It comes with segmentation tools that help to optimize and send the right message to the right people at the right time. This is made possible by quickly creating segmented audiences, and a strategy is adopted to divide customers into various subgroups based on similar attributes. This is most suitable since it offers a way to personalize your marketing messages for an improved way of communicating with multiple customer groups. In fact, segmented marketing campaigns exhibit an average 760 % increase in revenue.
Generate More Leads
Salesforce Marketing Cloud offers a revolutionary way to listen, engage, gain insight, publish, advertise, and measure social marketing programs. It helps you to create targeted campaigns that result in higher lead generation. It is easier to use than before and drives business growth through various lead-generation tools. This fits well for driving traffic through a campaign towards your social media pages or website.
Create Brand Awareness with Social Media Campaigns
Social Media Campaigns help you define the brand, get your audience's attention and build unique customer advocacy. Salesforce Marketing Cloud helps to track the performance of social media ads easily. The more the brands find an increase in revenue, the more they want to invest. It extracts the maximum out of your social media platforms.
Increase Exposure with Custom Email Templates
Salesforce Marketing Cloud comes with custom HTML-based email templates and can only be sent with a single click. You can use the Content Builder component of Marketing Cloud to create emails based on the templates. If you want an easy email campaign solution, this is the perfect solution for you due to its professional looks and effectiveness. It helps you to customize all details to comply with the brand design.
Stay Connected with Campaigns with Mobile and Email App Integrations
Salesforce Marketing Cloud helps you to do everything - generate, qualify and nurture leads from the comfort of your mobile devices. The Marketing Cloud mobile app allows you to stay connected with your marketing campaigns while on the go. Marketing Cloud can be used on your mobile devices to send campaigns quickly. This way, they can view real-time analytics and data. The Salesforce Marketing Cloud Email app pulls data from Email Studio and Journey Builder for improved analytics.
Improve Engagement Artificial Intelligence
Salesforce’s AI-based platform, Einstein, has an application inside Salesforce Marketing Cloud. It offers engagement scoring to predict who will interact with your message, engagement frequency that shows the number of messages sent to an individual, and many more. This helps to increase customer engagement with your brand.
Check out another amazing blog by Hennery Cavil here: How to Stop a Journey in Salesforce Marketing Cloud
Salesforce Marketing Cloud is good at understanding consumer psychology. It enables you to stay ahead of your competitors. You can stay ahead of the race by making the right decisions at the right time. The Predictive Analytics of Salesforce Marketing Cloud helps in customer experience. It can analyze the behavioural background of your customer to predict their potential behaviours. Finally, it is used by marketers for various types of campaigns. You can increase brand awareness and exposure through email campaigns.
The certified Salesforce Marketing Cloud developer and Consultants at Cloud Analogy, one of the best Salesforce Consulting Companies, can guide you on how Salesforce Marketing Cloud works seamlessly to deliver relevant, personalized journeys to your customer base across the right channel and devices. We can provide affordable Salesforce Marketing Cloud services to provide you with the best solutions. Reach out to our expert and certified team at Cloud Analogy and start your project today.