Is Salesforce Just a CRM? Nay, It’s Much More Than That
Salesforce has revolutionized the CRM industry. With its various cloud offerings and easy learning curve, salesforce has emerged as the industry leader in CRM. Before we dig into why Salesforce is not just a CRM, you need to understand what is CRM? and how Salesforce has changed the dynamics of the CRM industry. Also, after the introduction of Salesforce, the demand for a Salesforce professional has skyrocketed. In this digital piece of information, we are going to discuss:
- The world before CRM
- What is CRM?
- How Salesforce has emerged as the industry leader?
- The amazing products that Salesforce offers
- Career growth with Salesforce
The World Before CRM
Earlier, organizations used to store data manually. A person was hired to insert data in the file and keep them inside a locker. Keeping the confidential information in a locker was not safe since it could easily be stolen or get damaged due to a natural disaster like a fire outbreak or flood.
As time went way, laptops and computers were introduced. Now people with knowledge of excel sheet and word were hired to store data for the organization. This was again an exhausting job and manual data mistakes were common.
Large scale businesses even faced more complications doing this, since thousands of customer information needed to be stored. These data were important for the companies since analyzing them would decide their revenues and seamless customer interaction.
So, companies needed software that would manage these massive data with accuracy. As a result, they needed a program that would manage data in one place. Centralized storage of data storage was needed so that various departments of the organization could be on the same page. To mitigate all these difficulties, CRM was introduced.
Don't forget to check out: 5 Features That Salesforce Professionals Want You to Know About
What is CRM?
CRM stands for customer relationship management. It is a software that would let you hold all the customer information like his address, name, details of previous interaction, and other details. So now you have software where the entire biodata of the customer is available in one place.
Using a CRM, you could now have a better interaction of the customer, since now you know the customer’s needs, likes, and other personal details. With CRM, you could now build a strong relationship with the customer.
If you are ruining a business and going to different departments to gather customer information, then you are wasting time. Therefore, your productivity is reduced. When you use CRM, then you have all details in one place. As a result, your productivity is increased. Now, you can focus on other business matters rather than customer data only.
When you are a service provider, you need customers that are loyal to you. These loyal customers act as brand ambassadors for your company and positive word of mouth from them, helps you get more sales. This customer loyalty can only be achieved with CRM.
Also, automation of tasks like sending them emails for new arrivals and telling them to review a purchased product is taken care of CRM. So, the business was in need of CRM software that would have these features with affordable pricing to use them. Enters salesforce.
How Salesforce Has Emerged As The Industry Leader
Salesforce began its journey in 1999. The software makes sure that it retains your customer and adds new ones to drive your sales. This is the reason why Salesforce is so popular in different sectors of the market.
In the current scenario, it is regarded as the number one CRM. Salesforce is much more than CRM. It has all the features of a traditional CRM, but it's unique in a way. Let me tell you why? Salesforce offers three crucial things:
- SaaS (software as a service): Here you have software that is already built. All you need is a good internet connection to get started.
- PaaS (Platform as a service): This is a platform, which gives you the privilege to build your own application and websites. The speed of creating an application or and the website in PaaS much superior to an on-premise system
- IaaS (infrastructure as service): Gives you access to using cloud computing features over the internet.
The Amazing Products That Salesforce Offers
According to me, an item can be regarded as an amazing product, if it is used by most of the customers. So, the best products that Salesforce offers are a marketing cloud, sales cloud, and service cloud.
Salesforce Marketing Cloud
In order to sell a product, proper, marketing is the key. Salesforce marketing cloud offers just that. In order to retain customers and add new ones, you need to send them emails, push messages, run a marketing campaign and contact them via social media handles Also, you need to keep all these things in track. These functions are performed by the salesforce marketing cloud.
It takes the blood and sweat of a salesman to convert a lead into a potential customer. Salesforce takes this load off their shoulders. The program shows you the latest information on the potential lead, which makes it very easy to pitch a potential customer about a particular product.
With the above-mentioned features, you have now got potential customers on board, now you need software, that would run them into loyal and permanent ones. The service cloud features are designed for that
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Career Growth With Salesforce
You currently working in a job that doesn’t pay you well. you have an office community that doesn’t appreciate your presence in the office. Your team leader belittles you when you fail to produce the desired output. All in all, you very unsatisfied with your job. Join Salesforce and see how these difficulties get removed with a blink of an eye.
An average Salesforce professional has a high income and is very satisfied with his job. The Salesforce community treats you like their own family and your salary keeps on increasing as you upskill in the platform. All industrial giants are looking for talented Salesforce professionals to join their organizations and boost their productivity. Therefore, a career is growth is very high with Salesforce. Start your career in Salesforce now and witness a miracle.
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There are lots of articles in internet about Salesforce but your one is very easy to understand. I really have learnt many this things about Salesforce from your article. It's very commendable. Keep up your good work.
Thank you for sharing your knowledge with us, and in the growing era, it is really necessary to have CRM as a strategy, not only to retain customers but to get deeper insights of customers and their behavior, analytics everything.