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Earlier, organizations used to store data manually. A person was hired to insert data in the file and keep them inside a locker. Keeping the confidential information in a locker was not safe since it could easily be stolen or get damaged due to a natural disaster like a fire outbreak or flood.
As time went way, laptops and computers were introduced. Now people with knowledge of excel sheet and word were hired to store data for the organization. This was again an exhausting job and manual data mistakes were common.
Large scale businesses even faced more complications doing this, since thousands of customer information needed to be stored. These data were important for the companies since analyzing them would decide their revenues and seamless customer interaction.
So, companies needed software that would manage these massive data with accuracy. As a result, they needed a program that would manage data in one place. Centralized storage of data storage was needed so that various departments of the organization could be on the same page. To mitigate all these difficulties, CRM was introduced.
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