Well, owing to the bulky data back in the past, there was a need for cloud computing. Additionally, the list of customer concerns, supporting them right from marketing to sales, conversions to retention demanded software which could make things effortless, more organized, and efficient. To streamline everything and save time & resources, Salesforce came into the picture.
In 1999, Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez came up with a vision to leverage the Cloud CRM model - Salesforce and help the rise of a new era of cloud computing.
Well, the history of Salesforce CRM is long enough; it is glorious and filled with interesting facts as well as figures. Let us have a look at these in detail:
What can Salesforce do for my business? How can it be better? What are the advantages Salesforce CRM offers?
Are these questions boggling you? Worry not! The right answers lie down here. Let us focus on these benefits Salesforce CRM might have for your business.
Salesforce CRM helps organizations function efficiently and help them profitably by simply reducing the cost incurred for managing hardware infrastructure. Along with that, it has an array of compelling range of features for all the diverse aspects of your business.
Let have a look at these aspects and the benefits thus offered in the respective fields:
Salesforce in Marketing Team
The professional edition for Salesforce makes tracking and creating marketing campaigns effortless and effective for a team. Along with that, with better vision, it becomes easier to measure success.
The success can even be seen in the form of qualifying leads which are given to the sales team of any business.
Salesforce in Customer Support Team
Keeping a track of customer issues and resolutions can be a cumbersome task. However, Salesforce has an important role when it comes to maintaining such data in a less time-consuming way. This in turn improves customer satisfaction and helps in streamlining the overall process for the customer support team.
Salesforce in Management
Amazing Dashboards showcasing extensive reports and have a wide range of features take things for the management to the next level. The team is sorted with such features and in turn can focus on each process in a better manner, to deliver results within half the time required earlier.
With visual dashboards and extensive reporting features, Salesforce provides the management of a company with visibility on what is happening in different teams.
Salesforce in Training
The training and support features of the Salesforce Ecosystem are robust enough to meet the industry standards. Be it finding the right answers to your queries or getting comprehensive online help via manuals or videos, everything is just a click away, making the overall process flawless.
Salesforce in Application Integration
Integrating applications could be a totally new challenge when it comes to cloud-based CRMs. However, it’s not so with Salesforce, as it functionally is great when it comes to integration.
Features to explain and justify why Salesforce is the best?
Salesforce comes with a long list of compelling features which makes it one of the top-most CRMs. Apart from the obvious reasons as stated above, here is a list of many more reasons to do more justice.
Don't forget to check out: What is CRM? A Beginner's Guide to Customer Relationship Management | Salesforce
Let us have a look at these :
Easy to Use CRM
Salesforce CRM is a better choice because it is easy to understand and use. Its design is similar to websites and you can easily browse through it. You can log in from anywhere and stay in touch with your colleagues. The CRM also allows you to keep an eye on the customer data and update it anytime you need it. The CRM is highly flexible as you can log in anytime, anywhere. The secure infrastructure makes sure that your data is safe no matter where you log in. It has a lot of cloud solutions for analytics, marketing, support, and sales.
Highly Customizable CRM
Every business has unique needs and it is not easy to find a CRM solution that is perfect for the business. Salesforce CRM is easy to customize. If you want to add any new fields and modules then you can do it quickly and easily. It makes sure that businesses can create workflows and processes that are best suited for them.
The Salesforce CRM allows all the users to share the same infrastructure. It makes sure that there are simultaneous and automatic updates for all the users. The safety of the data is not compromised at all. Security of the data is crucial and a `primary concern for customers and Salesforce CRM has exactly what they need.
Salesforce platform is worth investing in because it has a well-documented open API which makes salesforce integration possible. The integration makes it possible to map out the business processes onto Salesforce and effectively increase productivity.
Salesforce is among the first companies to introduce the concept of mobile CRM. The feature allows businesses to keep up with the work even when they are on a vacation.
And hence reduces the dependency on the on-premises work.
Also, this feature has proved to be highly helpful during the COVID-19 pandemic.
It allows you to create and advertise an app.
If you do not have your app then the AppExchange ecosystem offers access to thousands of applications that are verified, useful, and secure.
These apps are created by other people and the Salesforce glossary has all the information you need to know about them.
Salesforce offers a supportive community that is always ready to help customers.
The community offers great support and provides great customization services.
The companies get access to a wide range of developer talent.
Customer success platform
CRM should assist a business in carrying out all its tasks efficiently.
Salesforce CRM can unify a variety of principal functions and enjoy customer success.
It makes it easier for businesses to provide service, collaborate, market, see and create apps on one platform.
It has a great suite of reporting tools that allow companies to save money and time.
The tools make it easier to make the business stand out and get the attention it needs to succeed.
The reporting feature is easy to customize and makes sure that it gives real-time analytics and reports.
Do you think we have missed out on some of the benefits? Feel free to comment below.
What Future Salesforce Holds?
Well, those of you who have ever worked on Salesforce or are familiar with the Salesforce Ecosystem, might agree to the fact it is one of the most user-friendly interfaces compared to all other CRMs available out there.
So, when we talk about its future and scope, according to the International Data Corporation (IDC), it can be said that the Marketing Automation market is poised to touch $5.5 billion in 2016 from $3.7 billion in 2011.
This in turn makes it clear that Salesforce CRM has an exceptionally growing future when we talk of CRM in the marketing category.
It offers a wide range of diversified cloud applications which are enough to meet the ever-growing demands of cloud computing.
Software Market is quite aware of the growth of the Salesforce CRM in the coming future and so should we be; whether we own any business or are planning to start with something new.
Why Your Business Should be Choosing It?
Well, it something which can help you in numerous ways and in short, they can be listed here:
- Automating the sales pipeline
- Quoting deals
- Document management
- Managing milestones and deliverables
- Account planning
The list goes on and on.
Be it anything related to business, Salesforce has simply the top-notch solution.
These along with the advantages Salesforce CRM has to offer a business make it evident that why businesses are choosing Salesforce across the globe and why your business needs to make choice.
Growth become directly correlates to these tools offered by Salesforce Providers, and it provides an edge over others in the market.
Things to know as a beginner and experienced business owner about Salesforce CRM
Are you someone who has just started off with the Salesforce Ecosystem?
If yes, then here are a few tips to understand while you are making a choice for a suitable CRM for your business.
Salesforce lets small companies work on a large company-level CRM even with the smaller investments.
This lightweight cloud-based CRM is scalable and offers advanced solutions which in turn helps startups as well as small businesses when they tend to grow.
Additionally, the Salesforce ecosystem offers a lot more apart from being a CRM platform, it helps in the areas such as e-commerce, community involvement and a lot more.
Hence it could be said that it offers constructive extensive systems for various departments for smaller companies.
Are you a big name in the industry? Here is what you need to know as an experienced business owner about the Salesforce CRM.
In case you are a big player or industry leader, even then Salesforce offers you with comprehensive solutions.
The customizable Cloud-based CRM helps you increase your productivity as well as the revenue.
It also helps in acquiring more customers and managing them. As and when your business requirements change, this platform being highly customizable could be made to meet your requirements.
Comparison of some of the top CRM platforms vs Salesforce CRM.
Location of operations, business type as well as compliance items are some of the factors which need to be considered while you are choosing a CRM for your business.
Salesforce CRM comes with many benefits; however, your business requirements would be a better factor to judge which CRM is suitable for your business.
When it comes to IT Solutions, one-solution-fits-all doesn’t hold true.
Nevertheless, when your business requirements match exactly with the advantages offered by Salesforce CRM, undeniably it is the best solution for your business.
While you are making such a decision regarding the CRM, it is important to make a worthwhile choice.
You are advised to consult experts in order to assist you with the selection as well as the implementation of Salesforce CRM, when you are new to this platform.
In case you have already used it or have been using it, professionals with the right expertise could always add value. We have a team of experts working round-the-clock to provide you the right consultancy and support.
Feel free to leave a comment or connect with us.