Salesforce trends for the year 2022-2023! Has it created too much buzz around? Well, possibly yes! Coz it is worth it…
For more than two decades, No one can be trusted more than Salesforce when it comes to assisting businesses in managing their customer databases and automating their business processes. All this, owing to two major reasons: Consistency and innovation as they are hallmarks of this CRM platform. It is constantly improving its functionality and introducing new tools in order to keep up with the newest market trends and technologies. This platform has continued to rediscover itself, from giving customers Salesforce data migration solutions to growing into new industries.
It’s 2022, and it’s critical that we use tools and technology that are relevant to the industry we work in!
Organizations all across the world have realized the need to digitize business operations across the board after more than two years of suffering from a worldwide pandemic. Salesforce jumps on board by forming new partnerships and introducing new capabilities to the platform to assist users in overcoming challenges.
Hence, let’s take a look at the current trends and keep informed. This will also assist organizations in getting the most out of the Salesforce Platform and increasing revenue.
SlackFirst Customer 360
Over the last two years, the value of collaborative platforms has grown substantially, particularly in light of the COVID problem. Collaborative platforms enable firms to operate digitally without compromising their core business processes. They’ve also provided a centralized platform for professionals all around the world to interact and connect with one another. In response to this trend, Salesforce acquired Slack earlier in 2020, elevating it to the top of the CRM platform’s priority list. Salesforce has opted to make work easier for enterprises all over the world with SlackFirst Customer 360, in response to organizations transitioning to remote working and establishing hybrid workplaces.
SlackFirst Customer 360 is an integrated collaboration system that enables users to communicate, collaborate, and complete business operations utilizing Salesforce and other Slack-compatible tools and services. The platform enables diverse departments within any company to collaborate on channels that deliver a centralized user experience, particularly sales, marketing, and services. Salesforce and Slack’s interface enables users to automate their day-to-day business activities, making work easier, more flexible, more precise.
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Salesforce Health Cloud 2.0
With Health Cloud, Salesforce entered the healthcare market. A variety of medical organizations and healthcare personnel used the CRM platform to optimize their procedures and create individualized patient experiences.
Salesforce made various changes to the Health Cloud in response to the changing demands of healthcare centers and patients following the COVID-19 outbreak, resulting in Salesforce Health Cloud 2.0. The new CRM solution is up to date with the post-COVID environment, allowing users to provide medical support to patients while battling the global pandemic. Improved vaccine management, contract tracing, and other health assessment capabilities are among the platform’s features.
Salesforce’s Dreamforce 2021 event used Health Cloud 2.0 and Dreampass to keep everyone safe by enabling COVID-19 security logs for each attendee. Users may manage immunization records, test providers, and conduct personalized contact using the new CRM solution. Salesforce Health Cloud 2.0 enables healthcare businesses to deliver value-based care from any location, as well as tailored and hybrid healthcare experiences to the patients.
Salesforce Flow Orchestrator
Workflows have become increasingly complex and diversified over the period, necessitating their automation to obtain the required outputs. The danger of miscalculations, misplaced revenue, poor customer satisfaction, and avoidable delays rises as the number of documents controlled by a business grows.
Salesforce created Flow Orchestrator to avoid any of these problems. Salesforce Administrators are able to configure, install, and automate commercial enterprise procedures more quickly using Salesforce Flow Orchestrator. This Product allows automation of workflows with clicks rather than coding. By delivering additional capabilities that increase the influence of business procedures, Salesforce Flow Orchestrator empowers users to automate and optimize individual experiences.
Salesforce users can provide enough context to consumers by integrating orchestrations within file pages. And Salesforce Administrators can also track as well as simplify numerous flows to achieve the business goals.
Hyperforce enables businesses all over the world to make use of the public cloud’s capabilities. Using standard tools, software development processes, deployment patterns, and security procedures, this innovative next-generation infrastructure architecture uses public cloud partners to enable enterprises to expand swiftly and fulfil local data storage requirements.
Data can be stored in a specific region to satisfy legislation and compliance requirements specific to a company’s or industry’s business or industry. Regional cloud architecture improves user experience by enabling better in-country performance and shorter pathways between end-users and data centers.
Salesforce can grow more quickly because of the flexibility and efficiency of the public cloud, and Hyperforce greatly decreases deployment times by allowing resources to be quickly and simply deployed on the public cloud. The task which used to take months can now be accomplished in weeks, if not days.
Hyperforce is currently being rolled out in its early phase. Salesforce Core Services is currently available in India and Australia, while Salesforce CDP is live on Hyperforce in the United States and Germany. Salesforce wants Hyperforce to live in 16 countries by the end of 2022, so expect to hear more about it in the coming months.
AI and machine learning have become increasingly important and relevant throughout time. These advancements enable digital tools and platforms to comprehend and interpret data in the same way that humans do. This eliminates the need for users to repeat business operations, allowing them to work faster and more precisely.
Salesforce’s AI component, Einstein, forayed into the field of AI and machine learning. Salesforce Einstein enables users to analyze massive datasets, forecast customer behavior, and extract useful information from their databases. The importance of Einstein Analytics is only going to grow in the coming year.
The CRM platform, when combined with interfaces like Salesforce Tableau, would allow businesses to use AI and machine learning to improve business intelligence and analytics. Furthermore, multiple Salesforce AppExchange partners are encouraged to develop products that improve Salesforce Einstein’s performance in making business processes easier and more efficient.
It’s crucial to note, though, that blockchain isn’t just for cryptocurrencies. It has a far broader scope, and Salesforce helps customers make the most of it by providing a low-code platform that allows them to share verified and distributed data with a trusted network of Salesforce partners and third parties.
Salesforce customers may construct workflows, applications, and blockchain networks using the Salesforce blockchain. The main purpose of putting this technology in place would be to make safe data access and exchange easier with a wide range of partners. Furthermore, optimizing blockchain technology would enable organizations to cut costs and inefficiencies by recording, preserving, and confirming data from numerous network partners.
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Well, these were some of the most significant Salesforce trends to keep an eye on in 2022. The adoption of cloud-based platforms and automated technologies will only grow in the next years. As a Salesforce user, it’s critical to be aware of these trends and adjust the CRM platform’s functionality to achieve the greatest results.
Feel free to contact our experts in case you need some tips specific to your business, as they not just know Salesforce but also are the masters of your industry.