Should I choose Pardot (Marketing Cloud Account Engagement) or Salesforce Marketing Cloud to automate marketing campaigns in Salesforce? Is there any difference? Is Pardot a "simpler" version of Salesforce Marketing Cloud? That's what we hear most often from our clients at the initial project stages.
What does Pardot (MC Account Engagement) do?
- Lead generation, qualification, and conversion
- Progressive profiling and content personalization
- Competitive analysis
- Account-based marketing
- Email engagement campaigns
Don't forget to check out: Learn About Free Pardot Org | Salesforce Developer Edition
What Does Salesforce Marketing Cloud Do?
- Real-time updated contact database from various systems
- Personalized customer journey, including ad and email campaigns
- Re-engagement for more cross-sell and upselling opportunities
- Social media management
- Audience segmentation and marketing ROI analytics
Which Tool Works Best for your Business?
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