A business can affect customers in numerous ways. One of them is giving proper experience on the digital platform. Salesforce is a powerful tool that allows businesses to manage their customer relationships and marketing efforts in one place. You can take advantage of Salesforce implementation partners UK in order to maximise your marketing profits.
One of the key features of Salesforce is its ability to integrate with other platforms and tools. It can be easily integrated with Salesforce CDP Marketing Cloud and Salesforce CRM. When these two platforms are integrated, businesses have access to a more comprehensive view of their customers and their marketing campaigns.
What is the Salesforce CDP Marketing Cloud?
CDP stands for Customer Data Platform. It collects user data and captures customer interaction to track every activity for strategy development. With this, every type of data is used and utilised for the future of the business.
CDP gathers data and centralises it to identify and engage with customers. It can increase the effectiveness of every campaign. A business can identify the segmented audience and optimise the campaign according to business needs. Marketers have long desired thorough customer profiles that account for the complete customer journey to provide hyper-personalised and unique consumer experiences.
What is the Salesforce CRM?
Salesforce CRM (Customer Relationship Management) is a cloud-based tool that helps businesses manage and track customer data and activity. There are plenty of features that can affect every segment of a business. It can be helpful in improving user experience and converting leads. It also comes with features like contact management, lead management, pipeline management, and analytics.
With contact management, you can collect and organise every data on the business platform. Salesforce CRM is a flexible platform that can be used for every industry and business type. With the feature of customisation, you can increase the overall business experience and convert more leads.
Don't forget to check out: What Are the Three Essential Features of Salesforce Marketing Cloud?
Why you should integrate Salesforce CDP Marketing Cloud with Salesforce CRM?
Salesforce marketing cloud goes pretty well with Salesforce CRM. There are reasons why you should choose to integrate these two for your business.
It helps in improving data accuracy in your business which is very crucial for the growth of your business. With this, a business can ensure that the customer data is accurate and up to date across all systems.
This integration comes with greater segmentation and targeting capabilities. It allows businesses to use the customer data in CDP to segment and find the relevant audience. With this, you can create effective marketing campaigns and make greater revenue.
Integrate Salesforce CDP Marketing Cloud with CRM
Formerly known as CA360, Salesforce CDP is used for customer data. Salesforce’s CDP marketing cloud works with Salesforce’s core values and all the basic services are combined with this to improve user experience.
Salesforce Marketing Cloud's data extensions store important user data, including website activity and SalesWings lead scores. There is also third-party data and information stored in this. You can also add a cloud platform to the Salesforce CDP marketing cloud and grow your business further.
Here is a step-by-step guide to integrating the Salesforce CDP marketing cloud with CRM:
Create an Account
Firstly, you need to create an account on Salesforce Marketing Cloud. After creating your account, you need to integrate and connect it to the Salesforce CRM. It is possible by going to the Salesforce AppExchange platform.
You need to search Salesforce Marketing Cloud Connector and install it. Once successfully installed, you need to configure it in the CRM. It can be done by connecting to Marketing Cloud accounts.
After successful installation and configuration, you need to start the data synchronisation. To sync data between two platforms, you need to create mappings in CRM and marketing cloud accounts.
With this, you can ensure the data in the middle stays in synchronisation. It is a great way to keep the data updated in real-time. It increases user interactions and you can segment the audience based on that.
Check out another amazing blog here: What Are the Three Essential Features of Salesforce Marketing Cloud?
CDP can also be used for monitoring customer behaviour and using the data to segment the audience into groups as per the strategy. With this, you can collect and find data from many different channels and devices.
It is also possible to segment the audience based on the sales history, interactions, and engagement from email marketing. All the data and information can be used in targeted campaigns.
Monitor and Track ROI
This is the best way to send targeted emails to customers who have made a transaction on your platform. With every interaction, you can collect data and make your approach accordingly. You can simply convert leads and manage hot leads with personalised campaigns.
Salesforce CDP marketing cloud can be used to increase the ROI of every marketing campaign. It is the best way to monitor the success of every campaign. This will allow you to see which campaigns are most effective and make adjustments to make the most out of that next time.
Integrate Salesforce CDP marketing cloud with Salesforce CRM Now
If you want to reach the digital marketing heights for your business, integrating CRM with the marketing cloud is the most effective way. With this, you can create data-driven, completely customised relationships with customers and manage the lifecycle of the lead with automated processes.
The most important thing for a business to grow with customer data and this is the best way to do the same. It can enhance the capabilities of CDP marketing cloud as well as CRM for the growth of your business. If you're looking to take your marketing efforts to the next level, integrating Salesforce CDP Marketing Cloud with Salesforce CRM is the best you can do.
You can enhance sales with proper analysis and management. It is also helpful in matching the capabilities of the business and customer data for the growth of the business. An excellent approach for streamlined integration is to get assistance from a HubSpot developer UK. This integration is worth considering and can benefit your business in many ways.