Summer ’21 was the relaunch of Customer 360 Audience, which brought Salesforce CDP to the forefront. In previous articles, we explained what a CDP consists…
Salesforce Marketing Cloud is a digital platform that combines multiple tools and solutions. It provides everything you need including email marketing and audience development. Salesforce stores data…
Considering that businesses need to do all they can to remain competitive, technology is surely one thing that you’ll want to invest in. And while…
Technology is evolving at a fast pace, and so are the customers. In the present time, the way customers interact with a business is highly…
The Salesforce’s annual event, “Dreamforce” was held in San Francisco from September 21 to 23, completing their 20 years of magnificence. This year’s event was…
The most awaited release of the year is finally here. The Salesforce Winter '23 release provides succinct, high-level explanations of improvements and new modified features…
Personalization has become increasingly important for a brand's digital strategy over the past couple of years, as seen. 78 percent of consumers expect businesses to…
In the realm of marketing, every little thing you do has the power to make or break your business. While many tried and tested marketing…
Automation. Every time we hear this word, it reminds us of the “Transformers” movie. It makes us think of “Autobots”. Of a world where everything…
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