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Summer ’21 was the relaunch of Customer 360 Audience, which brought Salesforce CDP to the forefront. In previous articles, we explained what a CDP consists…
Considering that businesses need to do all they can to remain competitive, technology is surely one thing that you’ll want to invest in. And while…
Technology is evolving at a fast pace, and so are the customers. In the present time, the way customers interact with a business is highly…
How to Get a free Salesforce Certification? Did you know that if you earn your first Salesforce certification between July 1 and September 30, 2022,…
Personalization has become increasingly important for a brand's digital strategy over the past couple of years, as seen. 78 percent of consumers expect businesses to…
In the realm of marketing, every little thing you do has the power to make or break your business. While many tried and tested marketing…
Consumers have transitioned to a digital-first mindset. In order to participate with authenticity, customize every moment, and develop trusted customer relationships, marketers must put data…
Automation. Every time we hear this word, it reminds us of the “Transformers” movie. It makes us think of “Autobots”. Of a world where everything…
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