Businesses around the world have faced a sudden jolt due to the outbreak of the pandemic. The economic activities got halted, and everything and every person was in the cage of lockdown.
Amidst all the uncertainties, there was one thing that has proved pivotal in the survival of the businesses, and that thing is the Customer Relationship Management system.
A good relationship with customers is the key to a successful business, and the CRM platform is a catalyst to this factor.
What Market Has To Say About CRM Platform?
In the past few months, the demand for CRM platforms has increased exponentially. Businesses have started understanding and adopting CRM solutions.
According to a report by Market Research Future, around 67% of internet users are interacting with companies that interact with their clients through social media.
The rate of CRM solution deployment has excellently increased by 87% in the past year. Even the business spending on customer experience and relationship management grew at USD 48.2 billion across the world.
Salesforce CRM has been the market leader in the past year. The CRM platform covers 19.4% of the market share.
The increasing demand and use of CRM make it essential for businesses to understand how they can leverage this platform and survive the post-pandemic world.
Don't forget to check out: Difference Between ERP and CRM – Salesforce CRM
CRM, The Best Tool for Businesses, How?
Ever since the Covid-19 pandemic has hit our world, businesses across the world have minimized their operations, and to overcome this situation, companies have started deploying CRM to improve customer relationships, automate databases, and implement innovative strategies.
With all these benefits, there are many other reasons that help businesses to understand the importance of CRM platforms:
Identify The Right Set of Customers
In the post-covid-19 world, where customers’ requirements and preferences have dramatically changed, it becomes important for businesses more than ever to identify & understand the right set of customers.
With the help of a data-driven CRM application, you can target audiences through eMails and social media platforms. Then you can recognize your potential prospects and convert them into sales-inclined buyers.
Evident to its name, a CRM platform helps companies in building personalized relationships with their clients. During these uncertain times, CRM tools prove quite helpful to personalize communication with clients. Businesses can also foster a unique relationship based on the data collected from different channels like emails, social media, websites, etc.
CRM collects and stores data collected from different channels, and this data can be used excellently by multiple stakeholders of the company in a centralized manner.
CRM Program Implementation
In the present time, due to the norms of lockdown and social distancing, it is not easy for companies to reach clients personally, and here comes Salesforce CRM as a lifesaver.
With the help of Salesforce CRM, you can easily communicate with your clients in a consolidated manner and track every interaction microscopically. In this way, you can stay in touch with your existing and prospective clients and drive more sales towards your business.
With the Salesforce CRM solution, businesses can improve customer experience by offering personalized support services via different channels such as online, call centers, web help, automated emails, social media, and many more.
CRM hoard the data collected from different channels and identify loyal customers and their history with your business. It enables the sales team not only to identify rich leads but also, to close more deals by using CRM software. You can understand the problem of your business in a better way with Salesforce CRM and engage with them in meaningful communication that strengthens the customer relationship.
Harness Valuable Insight
In the present time, customers have become quite smart. They can quickly switch the brand if they don’t receive a quick and reasonable revert from a company.
And in this Covid-19 situation reverting and solving customer queries becomes the need of the hour. With the Salesforce CRM implementation service, you can analyze customers’ data and segment it to personalize the relationship.
The Salesforce CRM gives valuable insight about your customers, and you can establish a personal connection with expanded bandwidths.
All Time Connectivity
As we know, Salesforce is a cloud-based CRM, so it means that it can give you round-the-clock accessibility to enjoy seamless communication. Salesforce allows users to access customers’ data through a centralized database from anywhere and anytime.
All you require is an internet connection, which is not a hard deal to get, and you can access CRM data through desktop, laptop, mobile phone, tablet, or any other device. In this situation, mobile CRM will be of great help.
Businesses are following work from home culture, in this situation, mobile CRM and its anytime-anywhere connectivity will be a true boon for companies to improve communication with customers during Covid-19.
Check out another amazing infographic by Fexle Services here: Significance of Pardot Integration with Salesforce
A customer is not just a sales opportunity but also a gateway for business success. In these trying times, one has to understand the importance of Salesforce implementation. It is necessary because everything has now come online. It is, therefore, becomes more challenging for businesses to handle customers with a traditional approach.
You can hire Salesforce consultants and go for Salesforce integration services with FEXLE. A CRM solution can make wonders for your businesses by converting more leads and generating higher ROI.