Experience Cloud is a Salesforce-based digital platform that enables businesses to create integrated CRM-powered digital experiences. Using Experience Cloud, businesses can generate content in one location and send it to websites, portals, mobile apps, and stores.
Does this sound familiar? You'd be correct. Salesforce Communities' most recent version, Experience Cloud, was published along with the launch of Salesforce's Digital 360.
What's New and Why Did the Name Change?
Salesforce's new cloud provides customers with more possibilities in an online encounter with your brand. Companies can now quickly combine Salesforce with other essential business systems, create highly customized experiences, and organize vast amounts of data while remaining mobile-friendly.
The Experience Cloud platform may be used to create brand customer self-service accounts, support portals, and partner management.
Experience Cloud is designed for anybody's digital experience, whether they are a customer, an employee, a business partner, a patient, a volunteer, or a student. It integrates platform procedures with a deep knowledge of the system to deliver the next generation of digital interactions.
Features of Salesforce Experience Cloud
Experience Cloud, earlier known as Community Cloud, currently has several new and updated features, which include:
- Create websites, portals, and forums quickly
- Customer self-service
- Drag-and-drop development and design for simple yet effective user interfaces
- Experiences that are “CRM-powered”
- Pre-built templates that can be easily customized
- Customer touchpoints that are tailored to the individual
- Boost onsite participation
- Data can be retrieved via Salesforce, third-party, or legacy systems
In addition, Salesforce Experience Cloud provides a number of pre-built templates and designs. By customizing them and/or building new unique ones, you may swiftly create pixel-perfect branded experiences.
Consumers using the Experience Cloud get a competitive edge by launching quickly, integrating every engagement to data, and distributing it via a unified consumer journey.
Don't forget to check out: Get to Know About the B2B Commerce Data Model | Salesforce Help Guide
Deliver Quality Using Connected Commerce and the Experience Cloud
Commerce Cloud is a customer-focused eCommerce system based on Salesforce CRM. It enables companies to expand the complete customer experience by combining data for a specific platform and leveraging artificial intelligence (AI), cutting-edge software, as well as other resources to customize commerce and improve customer experiences.
Commerce Cloud may be used by both B2C and B2B businesses to deliver easy commerce, enhance sales, and put the customer foremost, but a digital experience enables you to enhance interaction and enable simple transactions for users. Experience Cloud can greatly enhance eCommerce solutions in 3 ways.
Allow customers to learn about, research, and collaborate on your products.
By combining Commerce Cloud and Experience Cloud, organizations may offer additional purchase alternatives to consumers and prospects. By integrating the eCommerce site with such a digital experience, clients can browse, research, and buy items all in one location.
With Experience Cloud, you can provide simple self-service online, leading to great experiences that result in better conversion rates and fewer abandoned carts. Use forums and discussion boards to enable customers to engage with one another, exchange product comments and opinions, and ultimately attract new consumers.
AI Solutions in your digital experience, in addition to the peer-to-peer interactions offered by Experience Cloud, allows your businesses to generate stronger purchasing suggestions for users. Enable customers in learning new about the products that are most essential to them depending on personal data and previous activities.
Finally, the speed and variety of Experience Cloud enable organizations to swiftly generate content and distribute it to their commerce websites and digital stores.
Keep the freshness of your product listings with frequent changes, and translate consumer data into personalized suggestions to help you get the most out of your Commerce Cloud solution.
The Transaction Process for Customers Should Be Improved
Personalization and a smoother transaction flow are the foundations of a good commerce experience. Such Salesforce Clouds' AI capabilities enable user data to be presented in Experiences for a personalized customer journey, and the two complement one another by easing purchasing operations.
Best-in-class software and other assets customize and drive every transaction, resulting in greater conversion rates.
Your company can use Experience Cloud from inside your digital experience to optimize procedures for appropriate delivery and payment, and also order transparency and customer support.
Customers may engage with other consumers, share their experiences with your business, offer feedback, and make modifications and concepts for your items with Experience Cloud, which facilitates post-purchase interactions.
Combined Experiences for B2B and B2C Commerce
Integrating Commerce Cloud with Experience Cloud boosts not just your customer experiences, but also your B2B commerce solution. Excellently digital experiences make it convenient for the customers to purchase, the same is true for your business owners. With Experience Cloud, you will reduce friction and personalize B2B Commerce, allowing B2B enterprises to get to know each other better with a shopping-like experience.
Reduce the costs, save time, and tailor the whole experience to the demands of the organization/business brand.
By adding a digital experience to Commerce Cloud, you can take the advantage of capabilities designed exclusively for B2B, such as rapid reorders, account hierarchy, contract costing, custom catalogs, and much more. If you require a B2C or B2B solution, you will be able to launch rapidly, adjust rapidly, and remain nimble while providing a smooth experience to all users.
The organization would gain even more from combining Experience Cloud with Commerce Cloud. You will be able to expand your eCommerce services with more specific data, and then you'll be able to expand your B2B and B2C solutions with a community or even another digital experience.
You may allow a range of use cases linked to your consumers' purchasing process and deliver a smooth, end-to-end user journey by combining Experience Cloud with your Commerce Cloud services.
Contact our Experience Cloud consultants if you're looking for a new way to integrate your community, communicate with your customers, and create an online experience completely unique.
With several successful Salesforce projects and a dedicated Experience Cloud team, Cymetrix Software - Salesforce partners in India are here to help you grow your digital platform with Salesforce and Experience Cloud.