Salesforce has been helping organizations manage their customer databases and automate their business processes for more than two decades now. The CRM platform is known for its consistency and innovation. It keeps updating its functionality and adding new tools to stay in sync with the latest trends and technologies prevalent in the market. Right from providing Salesforce data migration tools to the users to expanding to new industries, the CRM platform has kept rediscovering itself over the last two decades.
As we venture into 2022, it is important to implement tools and technologies that are relevant to the industry we operate in. More than two years of suffering from a global pandemic have made organizations around the world realize the importance of digitizing business processes across the board. Salesforce joins the bandwagon by making new collaborations and adding new tools to the platform to help users navigate through all adversities.
Here are some of the most important Salesforce trends to keep an eye on as you enter 2022:
SlackFirst Customer 360
Especially after dealing with the COVID crisis, the importance of collaborative platforms has increased significantly over the last two years. Collaborative platforms have helped organizations function virtually without letting their work gets affected. They have also helped professionals around the world collaborate and communicate with their peers from a centralized platform.
Looking at this trend, Salesforce had acquired Slack earlier in 2020, making it the CRM platform’s top priority. In the wake of organizations switching to remote working and setting up hybrid workplaces, Salesforce has decided to make work easier for organizations around the world with SlackFirst Customer 360.
SlackFirst Customer 360 is an integrated collaborative system that allows users to communicate, collaborate, and undertake business processes using Salesforce and other tools and applications used with Slack. The platform allows different departments within your organization, especially sales, marketing, and services to collaborate with each other on channels that provide a centralized user experience.
The integration between Salesforce and Slack allows users to automate their day-to-day business processes for making their work easier, more flexible, and precise.
Don't forget to check out: 6 Signs Your Business Needs a Salesforce CRM
Salesforce Health Cloud 2.0
Salesforce had ventured into the Healthcare industry with Health Cloud. The CRM platform helped a range of medical institutions and healthcare workers streamline their processes and build personalized patient journeys.
Looking at the evolving needs of healthcare centres and patients since the COVID-19 outbreak, Salesforce made some changes to the Health Cloud, resulting in the creation of Salesforce Health Cloud 2.0. The new CRM solution is in sync with the post-COVID world and allows users to provide medical assistance to the patients while dealing with the global pandemic. The platform is equipped with features like improved vaccine management, contract tracing, and other health assessment capabilities.
The Dreamforce 2021 event by Salesforce leveraged Health Cloud 2.0 for using Dreampass to keep everyone involved and secure by enabling COVID-19 security logs for each participant. The new CRM solution allows users to manage vaccination records, test the providers, and undertake personalized communication.
Salesforce Health Cloud 2.0 allows healthcare organizations to provide value-driven care from any location and provide patients with personalized and hybrid healthcare experiences.
Salesforce Flow Orchestrator
Over time, workflows have become increasingly complicated and diverse, making it important to automate them to achieve the desired results. As the number of records managed by an organization increases, so does the risk of miscalculations, misplaced revenue, reduced customer satisfaction, and unnecessary delays.
To prevent any of these issues from arising, Salesforce has developed Flow Orchestrator. The tool is designed to empower Salesforce Administrators for configuring, deploying, and automating commercial enterprise techniques at a faster rate. It allows workflows to be automated with clicks instead of codes.
Salesforce Flow Orchestrator allows users to automate and optimize individual experiences by introducing new capabilities that expand the effect of your business workflows.
By embedding orchestrations to the file pages, Salesforce users can provide customers with adequate context. It also allows Salesforce Administrators to track and streamline multiple flows to attain their business objectives.
Rise In AI-driven Business Processes
Over time, the importance and relevance of AI and machine learning have increased significantly. These technologies allow digital tools and platforms to understand and analyze data like humans. This prevents users from undertaking repetitive business processes and allows them to increase speed and precision.
Salesforce entered into the world of AI and machine learning with its AI component – Einstein. Salesforce Einstein allows users to analyze large datasets, predict the behaviour of customers, and derive valuable insights from their databases. In the year to follow, the relevance of Einstein Analytics is only going to increase.
Coupled with integrations like Salesforce Tableau, the CRM platform would allow organizations to leverage business intelligence and analytics using the technologies of AI and machine learning. Moreover, multiple Salesforce AppExchange partners are encouraged to build tools that optimize the performance of Salesforce Einstein in making business processes easier and more efficient.
Check out an amazing Salesforce video tutorial here: Overview of Salesforce Development Course
Increasing Relevance Of Salesforce Blockchain
Blockchain technology has gained a lot of prominence in 2021. However, it is important to understand that blockchain is not limited to cryptocurrency. Its scope is much wider and Salesforce helps users optimize the technology by providing them with a low-code platform that allows them to share verified and distributed data across a trusted network of Salesforce partners and third parties.
Salesforce blockchain allows Salesforce users to create workflows, applications, and blockchain networks. The central goal of implementing this technology would be to facilitate secure access and sharing of data with a diverse set of partners. Moreover, optimizing the blockchain technology would allow businesses to reduce costs and inefficiencies by tracking, saving, and verifying data from multiple partners in the network.
The Final Word
These were some of the most important Salesforce trends to watch out for as you venture into 2022. In the years to come, the use of cloud-based platforms and automated tools is only going to increase. As a Salesforce user, it is important to be well-versed about these trends and tailor the functionality of the CRM platform for best results.