What are External Services in Salesforce? All You Need to Know

What are External Services in Salesforce? | All You Need to Know

Salesforce is a leading customer relationship management (CRM) platform that is widely used by organizations of all sizes and industries to manage their customer data, sales pipeline, marketing campaigns, and customer service interactions. One of the key benefits of Salesforce is its ability to integrate with external services, such as marketing automation platforms, payment gateways, social media platforms, and more. In this blog post, we'll take a closer look at external services in Salesforce and how they can help you streamline your business processes and improve your overall productivity.

What are External Services in Salesforce?

External services in Salesforce refer to the integration of external applications or services with Salesforce through APIs (application programming interfaces). With external services, you can leverage the capabilities of other services without leaving Salesforce. This means that you can automate your business processes and workflows by integrating with other applications and services, eliminating the need for manual data entry and reducing the risk of errors.

dont miss out iconDon't forget to check out: What are External Data Sources? | All You Need to Know

Why Use External Services in Salesforce?

There are several reasons why you might want to use external services in Salesforce, including:

  1. Increased Productivity: By integrating external services with Salesforce, you can automate many of your business processes, such as data entry, lead generation, and marketing campaigns. This can help you save time and resources, allowing you to focus on more strategic activities that drive your business forward.
  2. Improved Customer Experience: External services can help you deliver a better customer experience by providing your customers with more personalized and targeted communications. For example, by integrating with a marketing automation platform, you can send personalized emails and messages to your customers based on their interests and behavior.
  3. Better Data Accuracy: External services can help you improve the accuracy of your data by eliminating the need for manual data entry. With automated data entry, you can ensure that your data is always up-to-date and accurate, reducing the risk of errors and inconsistencies.
  4. Streamlined Workflows: External services can help you streamline your workflows by automating tasks and reducing the number of manual steps required to complete a process. This can help you save time and reduce the risk of errors, improving the overall efficiency of your business processes.

Examples of External Services in Salesforce

There are many external services that you can integrate with Salesforce, depending on your business needs. Here are some examples:

  1. Marketing Automation Platforms: Salesforce integrates with marketing automation platforms such as Marketo, HubSpot, and Pardot, allowing you to automate your marketing campaigns, generate leads, and track your ROI.
  2. Payment Gateways: Salesforce integrates with payment gateways such as PayPal and Stripe, allowing you to process payments and track transactions directly from within Salesforce.
  3. Social Media Platforms: Salesforce integrates with social media platforms such as Facebook and Twitter, allowing you to monitor and engage with your customers on social media.
  4. Customer Service Platforms: Salesforce integrates with customer service platforms such as Zendesk and Freshdesk, allowing you to manage customer inquiries and support tickets directly from within Salesforce.

dont miss out iconCheck out another amazing blog by Mohit here: What are External Objects in Salesforce? | The Ultimate Guide

How to Set Up External Services in Salesforce?

Setting up external services in Salesforce is a relatively simple process. Here's a general overview of the steps involved:

  1. Identify the external service you want to integrate with Salesforce and ensure that it has an API that is compatible with Salesforce.
  2. Create a connected app in Salesforce and obtain the API credentials for the external service.
  3. Configure the external service to allow access from Salesforce by adding the Salesforce API credentials to the external service.
  4. Set up the integration in Salesforce by configuring the external service using the Salesforce API credentials.
  5. Test the integration to ensure that it is working as expected.


External services in Salesforce can help you automate your business processes, improve the accuracy of your data, and provide a better customer experience. By integrating with external services such as marketing automation platforms, payment gateways, and social.


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