Top 5 Salesforce Integrated Marketing Automation Tools

Marketing which is a major function for every business is constantly shifting and evolving and hence becoming increasingly complex as consumers are relying on a multitude of devices to consume media.

To stay updated with the best marketing activities, it can be a daunting task for marketers but some awesome marketing automation tools can streamline a variety of marketing functions. These marketing automation tools help in focussing their efforts on many other important tasks therefore effectively nurturing leads and driving revenue.

Some of the leading marketing automation tools integrated with Salesforce are discussed here which offer robust features and holds the ability to simplify many time-consuming marketing activities.

Don't forget to check out: Salesforce Marketing Cloud: AmpScript Basics

Let’s have a close look at these Marketing Automation Tools integrated with Salesforce:

1: Pardot

Salesforce-owned product, Pardot integrates with the CRM system very closely as compared to other marketing automation solutions. Pardot is a fully featured marketing automation tool that accelerates pipelines and drives sales through email marketing, social marketing, sales intelligence, lead generation, and much more.

Key Features:

• With one interface both systems data are tracked.
• Allows sending emails and add prospects to nurture tracks from Salesforce.
• Integrates all campaigns, assignments, and tasks.
• Connect all search campaigns on a single platform.
• ROI reporting.
• Scalable and multi-channel social marketing.
• Real-time sales alerts and CRM integration.

2: Marketo

Marketo which is a multi-functional platform was launched in the year 2007 and offers real-time personalization across marketing channels, budgeting tools, and marketing calendars. This marketing automation platform gives the power to quickly launch highly targeted campaigns across various marketing channels.

Key Features:

• Helps in lead generation.
• Measures and optimizes ROI.
• Offers email marketing and campaign management.
• Marketo integrated with Salesforce automatically syncs all custom objects and fields.
• Changes in the CRM framework automatically get reflected in Marketo.
• Marketo offers website visitor tracking and web and mobile personalization.

3: HubSpot

HubSpot is a widely recognized inbound marketing platform that offers many marketing automation features and capabilities. Hubspot is a comprehensive platform that offers a complete suite of integrated marketing tools like SEO, email marketing, blogging, etc. This improves marketing effectiveness and efficiency.

Key Features:

• Hubspot integrated with Salesforce enables easy personalization of emails hence data is directly synced from Salesforce.
• Hubspot helps in easy monitoring of leads, performance and landing pages, and performance in one.
• The marketing automation tool also offers a content management system for streamlining content creation.
• Hubspot offers a record of every sales interaction that occurred and vice versa.
• The marketing tool converts, tracks, and categorizes leads.

Check out another amazing blog by Algoworks here: Pardot vs Marketing Cloud: Which Tool Is The Ultimate Game Changer?

4: ExactTarget

ExactTarget offers marketing automation and analytics software for social, online, email, and mobile marketing. ExactTarget is a system that holds an ability to target communications over multiple channels. The solutions also provide consulting and implementation services. It is the solution that is really looking into the future of marketing automation and wants to connect with its customers on various channels.

• • The solution helps in automating real-time customer journeys, therefore, delivering distinguished results and inspiring best marketers.
  • ExactTarget tool’s social offerings help in gaining insights about social conversations and hence reaching your audience with desired content. This helps to create branded social experiences.
  • The tool offers a trusted infrastructure for its highly available, secure cloud-based platform. It gives flexibility and authenticity to go further.

ExactTarget also allows marketers to deliver customized content on every channel and every device.

• It also helps in building a single view of customers.

5: SalesGenius

SalesGenius offers marketing automation and email marketing solution which are designed to meet the needs of both Sales and Marketing. It is a marketing automation software which ensures that marketing and sales can work with sync.

• SalesGenius helps with automated lead nurturing. The prospect is personally nurtured by the right message to the right person at the right time with no delays.
• Using SalesGenius the marketing and sales personnel can pass lead communication and qualification responsibility back and forth in a streamlined way. This enables the right level of contact for each prospect.
• With intuitive SalesGenius Automation Workflow Designer, you can easily build out multi-step drip campaigns. Users are able to build simple drip campaigns in very less time.
• SalesGenius constantly watches the prospect's responses hence “online body language” exhibits there. With SalesGenius you need not wait when the prospect becomes qualified, therefore, SalesGenius converts prospect to Sales in real-time.

So what are you using?

So, are you already in the journey of Marketing Automation? Not yet started? Share with us which marketing automation tool you have chosen for your business type.

Some more Salesforce integrated marketing automation tools are CallidusCloud, MailChimp, SilverPop. Based on the size of the business and requirement the marketing automation tools can be figured out.

If you need any consultation regarding Salesforce automation, write to us on [email protected], you can also call us on our toll-free number +1-877-284-1028.

Reference: Algoworks