The Salesforce suite is a complicated platform. Your business, promoting, and client care groups can utilize it to make synchronized campaigns. It can follow your advertising and deals channels and upgrade the work process of the whole organization. However, only if you take full advantage of Salesforce, this is usually not the case.
Numerous companies implement this solution only to solve a need and never seek alternatives because they begin to believe in various myths, which can help them automate processes, integrate with the rest of the technology stack, or enhance collaboration with cross-functional teams.
If you want to know if you are doing business under the influence of these myths, please read on. We will debunk some of the Salesforce Marketing Cloud myths you may still believe and reveal the truth.
Myth 1: Salesforce Marketing Cloud will Improve my Business Right Away
Like any enterprise software solution, SFMC is not a plug-and-play application that is fully usable from now on. Salesforce Marketing Cloud must be set up and arranged for every client to make it run flawlessly. This is not to say that you don’t have ready-to-use features that you can use right away. But to really enjoy the benefits provided by SFMC, we recommend that you take some time to set it up before you start using it. In this way, your organization can benefit from various dashboards and reports, use predictive tools, and optimize workflows to increase efficiency.
Don't forget to check out: Enhance Your Single View of The Customer Using Salesforce Marketing Cloud Connect
Myth 2: Salesforce is Only a Sales Tool
Since you are utilizing Salesforce Marketing Cloud, you realize that Salesforce is something beyond a business device. The key part of SFMC is that it coordinates with all other Salesforce arrangements, so your whole association can appreciate these advantages. You can share data between the marketing team and the sales team, and optimize the workflow to increase collaboration between the marketing team and the customer success team. Indeed, even businesses without a customary advertising group can appreciate SFMC on the grounds that you can utilize SFMC as a cycle streamlining or marketing advancement apparatus for inward assets.
Myth 3: Salesforce Marketing Cloud will Solve Your Marketing Problems
Marketing automation is a great tool because it reduces the daily activities of overworked marketers and completes them faster. In the event that your marketing team has an information-based capability and potential client division measure, and a setup measure for making and distributing content with high change rates, at that point Salesforce Marketing Cloud will improve it. If your team does not have a proven process, then Salesforce Marketing Cloud will not only maintain the same level of performance but also increase efficiency.
Myth 4: Salesforce Marketing Cloud is Only Used to Send Emails
Supporting possible clients through email dribble water system is as yet one of the best marketing strategies. SFMC can make this task easier for you with its built-in email marketing workflow and templates. But this is not all. SFMC can help upgrade your lead generation activities through logical marking structures, greeting page creation, and even online media marketing efforts.
Myth 5: Salesforce Marketing Cloud Work is Completed After the Transaction is Completed
The expense of attracting new clients is higher than the expense of maintenance. Catch up with clients to assist them with benefiting from the products they purchase. By keeping up an open discussion, you can develop brand ambassadors who will impart your products and content to their organization – or cross/up-sell. Use SFMC to create after-sales marketing activities and train them in the same way as expected. The options are unlimited. Salesforce is a major investment. Deciding your business objectives and how Salesforce Marketing Cloud adds to them is the most significant advance in the choice. We are glad to help you as a computerized organization with the ability in the client experience plan.