Data is defined as “facts and statistics collected together for reference or analysis,” and it is everywhere. It comes from transactions, industrial equipment, apps, sensors,…
Mobile use is booming, and it’s not slowing down anytime soon. In fact, research from eMarketer suggests that between 2015 and 2021, mobile-only internet users…
Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific tools and platforms. It gets even more complicated when certain…
Marketing automation has a hidden talent. Despite being marketed for years as a tool for, well, marketers, automation is changing the shape of the modern…
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