Marketing automation has a hidden talent.
Despite being marketed for years as a tool for, well, marketers, automation is changing the shape of the modern sales department as well. Companies that implement the solution for their marketing teams soon discover that automation extends well beyond the boundaries of marketing. Not convinced? Consider the following stat:
- Automation users have a 9.3% higher sales quota achievement rate than non-users. (CSO Insights)
Increasing quota achievement by nearly 10% not only puts a lot of extra cash in your sales reps’ pockets, it also goes a long way towards aligning sales and marketing efforts, and contributes significantly to the overall efficiency of a company’s sales cycle.
Check out the infographic below for even more information on how automation can change the game for sales and marketing alike!
Publisher : Salesforce Pardot