Sales Cycle in Salesforce - How to Better Manage!

Like a blueprint or an architecture is a must for all to enhance their productivity in Salesforce, we have a sales cycle to follow up the sales in the organization. This is not mandatory, but following this can help the people and organization in proper utilization of what is intended to be done with all the functionalities provided by Salesforce.

Salesforce uses objects for follow-up with the requirement. There are more than 100 standard objects provided by Salesforce to cope with the people's requirements whereas we have 8 standard objects for the sales cycle. These standard objects are:

Campaign
Lead
Account
Contact
Opportunity
Product
Price Book
Contract

But let me be clear on this as these are only just recommended other than these you have multiple others which are available and can be used freely according to one’s needs like location, reports, etc.

Don't forget to check out: How to Get the Sales Team to Use Salesforce

Let’s know a bit about all these objects first:

Campaign

As the name suggests this is the beginning of the sales cycle. The campaign object is used to store the data of customers that came from social media and marketing sales and other resources.

Lead

Once we got some results out of campaign the these are leads that are going to be used for later purposes in the sales process, lead is someone who is going to be the potential customer for the company and the organization in this we store the data of the customer as the potential leads and need to be are verified by the teams and calling to provide the status of the lead these leads have four status:

A- New

B- Processing

C- Closed lost

D- Closed won

If the lead is closed won, it will be converted to Account, Contact and opportunity and the lead will be lost.

Accounts

It is used to capture company information such as name, website, and location. These are companies you have a relationship with and are potential customers, which can include prospects, partners, and competitors.

Contact

These are people associated with an account who matter to your business. These can be decision makers, champions, influencers, or other important personas.

Opportunity

It is potential revenue-generating sales deals that you want to track until the deal closes. In this, we have multiple levels to analyze the growth.