Dreamforce 2023 was the largest and most successful Dreamforce yet, with over 180,000 attendees from all over the world. The conference was packed with exciting announcements and new product releases, and it was a great opportunity to learn about the latest trends in customer relationship management (CRM) and digital transformation.
This year’s event was no exception, with Salesforce CEO Marc Benioff unveiling a number of new products and features, as well as sharing his vision for the future of customer-centricity.
Here are some of the key takeaways from Dreamforce 2023
1. AI is the Future of CRM:
Benioff made it clear that AI is the future of CRM, and Salesforce is investing heavily in this area. He announced a number of new AI-powered features, including:
Einstein Forecasting: This new feature uses AI to predict sales outcomes, so that sales teams can focus their efforts on the most likely deals.
Einstein Next Best Action: This feature uses AI to recommend the next best action for sales reps to take, based on the customer’s data and past interactions.
Einstein Customer Service: This feature uses AI to help customer service teams resolve issues more quickly and efficiently.
Benioff also announced that Salesforce is committed to sustainability, and the company has set a goal of achieving net-zero emissions by 2040. He also announced a number of new features to help customers reduce their environmental impact, such as:
Sustainability Cloud: This new cloud platform helps customers track and measure their environmental impact, and identify ways to reduce it.
Sustainability Data Pack: This new data pack provides customers with access to data on their environmental impact, so that they can make informed decisions about how to reduce it.
3. Salesforce is Making it Easier for Customers to Connect with Each Other:
Benioff also announced a number of new features that will make it easier for customers to connect with each other, such as:
Customer Communities: This new feature allows customers to create and manage their own online communities, where they can share information and support each other.
Customer Success Platform: This new platform helps companies to deliver better customer success programs, by providing them with the tools and insights they need to track and measure customer success.
4. Salesforce is Investing in New Technologies to Help Customers Succeed:
Benioff also announced that Salesforce is investing in a number of new technologies to help customers succeed, such as:
Blockchain: Salesforce is investing in blockchain technology to help customers create more secure and transparent transactions.
Internet of Things (IoT): Salesforce is investing in IoT technology to help customers connect their devices to Salesforce and gain insights from the data that they collect.
5. Salesforce is Committed to Customer Success:
Benioff ended his keynote address by reaffirming Salesforce’s commitment to customer success. He said that Salesforce is focused on helping customers achieve their goals, and that the company is constantly innovating to meet their needs.
The Salesforce blog provides specific session titles and highlights from Dreamforce, such as “Customer Success Keynote” and “Top Innovations from Customer Success & Partners.” While specific session details may vary, it’s worth exploring these sessions for more in-depth insights. Salesforce’s blog emphasises the launch of the “Einstein 1 Data Cloud” and “Einstein Copilot Studio,” which are integral to Salesforce’s AI offerings. These additions provide powerful tools for customers, so keep an eye out for more information on how they enhance AI capabilities. The Salesforce blog mentions a new Salesforce certification focused on ethical and responsible handling of data in AI. This certification aligns with the theme of trust and responsible AI practices discussed in both blogs, highlighting the importance of ethical AI in CRM.
Dreamforce 2023 was an event filled with insights, innovation, and inspiration. With a diverse range of sessions and the introduction of Einstein 1 and Copilot, Salesforce reaffirmed its commitment to shaping the future of CRM and AI. As the largest AI event globally, Dreamforce continues to be a must-attend event for Trailblazers from all walks of life. Stay tuned for more updates and revelations from the world of Salesforce.
Overall, Dreamforce 2023 was a great success. Salesforce announced a number of exciting new products and features, and it is clear that AI, customer data, and app development will be major areas of focus for Salesforce in the coming years. It’s clear that Salesforce is committed to helping customers succeed, and the company is investing heavily in the technologies that will shape the future of CRM.