Advancing the Salesforce’s Email-to-Case with Email to Case Advance

Intensifying Subscription Economy & Retaining Customers

I am not going to go back to the books to explain what ‘Subscription Economy’ is. We all are living in it in our day-to-day lives. But the way the subscription economy has taken businesses across verticals into its grip within a few years is flabbergasting.

Nowadays, consumers and businesses globally are signing up for more subscription services covering almost everything from videos to the software. The industry focus has now shifted from ‘product’ to ‘consumers’.

That, however, doesn’t mean that companies aren’t focusing on innovative products. It’s just that brands are looking at building products that are relevant to their users.

More businesses are adopting the subscription-based business model than before, making it difficult than ever for customers to stick with a single brand. The reason is pretty clear – the availability of alternate options.

More the options, the greater is the risk of losing customers. So, a brand needs to stand out from its competitors. And that’s why ‘Customer Experience’ (CX) is so vital in today’s business scenario. CX is your salvation against the fear of customer churn.

Email to Case Advance

Email-to-Case is an out-of-the-box component by Salesforce that auto-converts support emails from customers into cases. It, however, offers very limited functionalities.

Email to Case (E2C) Advance is the sophisticated version of Salesforce’s standard ‘Email-to-Case’ functionality. The product’s been developed by Grazitti to fast-track support operations and make it easier to handle customer cases.

Email to Case Advance offers a panacea to all standard Email-to-Case problems and offers a wide range of features to improve customer support workflows and boost case deflection.

Some of its prime features include:

  • Cleaning case comments and attachments
  • Managing issues forwarded by your employees
  • Handling responses received on closed cases
  • Notifying those in To, CC, and BCC
  • … and more.

How Email to Case Advance can help retain more customers?

Customers would only continue doing business with you if they feel like they are being heard and valued. Thus, enriching your customers’ experience is the key to winning their trust and retaining them. You must ascertain that your customers receive an exceptional experience at every point of engagement.

Ensure an instantaneous and smart level of support with Email to Case Advance.

The product is aimed at easing the process of handling customer cases and improving case deflection.

Say, for example, apart from the above-mentioned features, Email to Case Advance has a feature that analyzes the customer email and sends help articles in the confirmation email automatically. This helps serve two purposes:

1. Availability of instant help

2. Deflecting as many cases as possible

Enter the era of instantaneous, smart support with E2C Advance. This will help you deliver an exceptional experience to your customers whenever they interact with you. Also, you would be able to optimize Salesforce’s Email-to-Case.

Article Resource: Grazatti Interactive

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