Ways Sales Cloud PRM helps you optimize the partner life cycle.

Hi Anjali,

Sales Cloud PRM, powered by the Salesforce Platform, allows you to extend the power of your CRM to your partners in a personalized way. Passing data to partners and receiving data from partners is now a seamless process with Sales Cloud PRM. And, whether you start with a handful of partners or a more mature set, Salesforce scales with your business.

Salesforce handles the entire partner lifecycle from recruiting and onboarding new partners to your business, to providing self-service and analytics tools to your most advanced partners. You can manage the partners in real time and amplify your brand by marketing through partners. Most importantly, your channel partners can close more deals, faster with the same Salesforce sales and quoting features you already use.

Hi Anjali,

Create a modern, compelling user experience for partners: It’s easy to customize your partners’ experience with a simple Guided Setup Wizard. You can configure who gets which leads, how deals are registered, how marketing funds are divvied up, and determine tiers for different partners. You can even customize it to fit your brand’s look and feel with a simple drag-and-drop application. 360-degree view of partners: Sales Cloud PRM comes with real-time dashboards so you see what every partner is doing—where they’re excelling and where they need help. This makes it easier for channel managers to co-sell. Get the right information to the right partner: Sales Cloud PRM uses Salesforce’s world-class sharing model, so you can easily control what deal information partners see. Plus, Einstein Content Recommendations use machine learning to surface relevant files. Make every partner their own marketer: Channel Marketing Automation lets partners build, track, and analyze email campaigns to deliver 1:1 customer journeys.

Hope this helps.