Salesforce has continued to be a market leader in offering Customer Relationship Management (CRM). Presently, it holds over 19.5% share of the market, defeating all its competitors by a great margin. The platform is entirely based on the cloud to offer its customers the utmost security and flexibility.
One of the most popular products of Salesforce is its Marketing cloud. This allows businesses to interact with their potential customers in a refined way. The platform ensures effective and timely communication that helps you build a strong relationship with your buyers. Using Salesforce Marketing Cloud, you can get a 360-degree view of your customers to act as a single source of truth for your business.
Let’s dive into understanding how Salesforce Marketing helps businesses connect with their ideal buyers.
Tools offered by Salesforce Marketing Cloud
Besides offering a dedicated space for businesses to conduct their marketing operations, Salesforce Marketing Cloud offers the following tools-
Salesforce’s Journey Builder is an excellent tool to capture your buyer’s journey, align your communication with them and quickly respond to changes. The tool helps you create a seamless experience for your customers using personalized messaging and data-driven insights.
Email marketing is still recognized as one best way to connect with your target audience. Salesforce Email Studio is the #1 email marketing platform that lets you segment your email list and send 1-to-1 messages using advanced automation. You can also use customizable templates to create engaging email designs quickly.
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Social Studio lets you manage your social account and gather market intelligence on what people say about your brand. You can integrate all customer touchpoints under the same roof and get access to all your comments, posts shared, tweets re-shared, and hashtags used. This way, you get to scale your audience rapidly.
Build customer relations with personalized mobile messaging, push notifications, SMS marketing, and group messages. Businesses can segment their buyers according to their preferences to drive engagement and build brand awareness. You can also launch location-based alerts to promote your product to the nearest customers.
The Interaction Studio is an AI-driven cross-channel platform that helps you understand your customers wants. It bridges the gap between your brand and customers by being present in all online and offline modes of interaction. Businesses can also analyze what works for them and what does not with trackable business metrics and goals.
Salesforce Customer’s Data Platform unifies all your data to offer your customers a complete 360-degree view. This way, you can bring all your data under one roof and create a single source of truth for a customer at all touchpoints. Salesforce CDP is highly customizable, where you can filter information at the very core.
Leverage the power of ads via Salesforce Advertising Studio. Using this, you can place the right ad for the right person to increase your chances of conversions. The platform lets you retarget customers, talk about your brand and drive more ROI with the ad amount you spent.
Datorama is an integrated platform where all your data is stored and accessed through the admin dashboard in real-time. This lets you understand the results drawn from every investment and empower B2B and B2C companies with smarter insights. You can integrate your data from any platform into your Datorama dashboard.
Salesforce Data Studio is an excellent tool to discover new audiences, acquiring the latest customer information, and make valuable decisions. The platform lets you take control of your data and maximize revenue with AI-powered reporting features.
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Google Analytics 360
Analytics 360 is designed to offer businesses a 360-degree view of their customers. You can leverage the benefits of Google’s machine learning and Google cloud to draw powerful insights. This integration between Salesforce and Google tools lets you hyper-personalize cross-data channels and present them under a single dashboard.
Pardot offers a complete suite of B2B automation tools that takes manual labor off your sales cycle. This lets you grab more high-quality leads by staging your sales funnel with engaging and personalized content. You can also track new leads to understand how they go from click to close.
Key benefits of using Salesforce Marketing Cloud
Salesforce Marketing Cloud offers several benefits to businesses in the marketing domain that lets them identify their audience and accelerate their revenue. Some of the benefits include-
Customization using artificial intelligence
Salesforce Marketing Cloud uses Einstein technology to refine customer data and turn them into powerful insights. Einstein is just another product of Salesforce that uses Artificial Intelligence on customer success platforms to give smarter results. This helps them offer customized communication to customers after analyzing their needs and wants.
Create targeted customer journeys
When businesses know the touchpoints that lead to customers, they are more likely to understand their buying psychology. This helps them build their customer buying journey and utilize it to upscale offers. Salesforce Marketing Cloud brings such awareness to the table that helps businesses make the right decisions.
Salesforce Marketing Cloud offers extensive integration capabilities that provide data from various sources and present it on a single dashboard. The platform offers integration with Salesforce’s Sales and Service cloud, including SOAP API and REST API. These APIs help streamline data and import data from various platforms.
Salesforce offers various security features that empower businesses to limit the exposure of their data and let them do their job efficiently. This includes identifying phishing and malware attacks, fixing potential vulnerabilities, and diagnosing security issues. Salesforce Shield is a cluster of security tools, including Field Audit Trail, Event Monitoring, and Shield Platform Encryption, to help admins with their data-safety problems.
Helpful in decision making
When businesses have the right information in place, they are more likely to make flawless decisions. Salesforce Marketing Cloud offers them a dashboard that includes information on what their customers like and what they don’t. This way, admins can mold such data into powerful insights to make accurate decisions and achieve business goals.
Salesforce Marketing Cloud is an excellent platform useful for all industries, whether it’s B2B or B2C. It offers such extensive features that evolve as your company grows. Its integration capabilities, on-point reporting features, and ability to track customer buying trends are helpful to drive desired business outcomes.