Top Salesforce Trends To Watch Out In 2024

The cloud is a powerful tool that can help businesses grow exponentially.

Top Salesforce CRM Trends in 2024

Let’s dig deeper into the current trends in Salesforce:

Hyperforce Architecture

Introducing Salesforce Hyperforce - an innovative architecture that allows clients to run Salesforce in their public cloud environment of choice, such as Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform.

Hyperforce enables clients to use public cloud infrastructure with their Salesforce apps. This gives them greater data control and flexibility.

This system separates Salesforce into distinct computing and storage layers. Users can store their data in a public cloud of their choice while running the Salesforce app on an independent compute layer.

Artificial Intelligence & Machine Learning

AI and machine learning are now a standard part of CRM systems. Salesforce has invested heavily in AI and machine learning to provide customers with tailored experiences, automated tasks and personalized client interactions. AI helps businesses identify new prospects, automate mundane tasks, and personalize client interactions. Salesforce Einstein, for example, analyzes data and provides sales teams with data-driven insights.

Don't forget to check out: Salesforce AI Cloud Roadmap Latest Products 2023

Salesforce Health Cloud 2.0

Designed exclusively for the Healthcare Industry, Salesforce Health Cloud is a CRM platform that streamlines workflows of healthcare providers and enhances patient interactions.

Since the outbreak of the pandemic in 2009, Salesforce Health Cloud is an essential tool for healthcare institutions. The solution allows healthcare providers to combine patient data from multiple sources (including EHRs, wearables and other devices) into one comprehensive profile. With this amalgamated view, providers can make informed treatment decisions.

Salesforce Health Cloud is a powerful tool that helps healthcare providers improve patient outcomes and experiences by optimizing data collection and management.

Flow Orchestrator

The Flow Orchestrator feature in Salesforce allows enterprises to automate complex business processes using low-code automation. It is a tool that facilitates the creation of multi-step process involving multiple departments or systems.

Flow Orchestrator is an integral part of the Salesforce Lightning Platform. It offers a visual interface for creating and managing workflows. This tool can be used to automate recurring processes, such as data input, notifications, and approvals. Due to its adaptability and scalability it allows users to streamline complex business processes spanning departments and systems.

Data Privacy & Security

Astra Security research shows that 2200 cyberattacks occur every day, approximately every 39 seconds. The escalating threat highlights the importance of data privacy and data security in safeguarding organization data. Customers seek vendors who place a high priority on security.

To address these concerns, Salesforce CRM incorporates robust and highly preventative security measures. Salesforce is aligned with industry standards such as GDPR, HIPAA and SOC 2 Furthermore, customers will experience an enhanced sense of security thanks to features like two-factor authentication and encryption.

Mobile-first Experiences

As mobile usage increases, companies will increase their efforts to provide mobile-first experiences for their clients. Salesforce's mobile functionality is expected to be enhanced to meet this demand. It will offer mobile apps and tools to empower businesses to engage with their customers while on the go.

Data and System Integration

The most recent updates allow for comprehensive data management and audience segmentation.

While achieving a consumer-centric experience across all channels may take time, prioritizing the integration of Salesforce products in product development can yield an unexpectedly high ROI on CRM tools.

Augmented Reality (AR) and Virtual Reality (VR)

According to Statista, AR devices users will reach 1.73 billion in 2024. The statistic highlights the uptake of AR/VR technologies by businesses to offer customers extraordinary experiences.

Although AR and VR are still in the early stages of adoption, many companies have already adopted them, including Salesforce. These technologies go beyond gaming to enhance customer shopping experiences with immersive interactions.

Leverage the latest Salesforce Trends

Businesses can drive sustainable growth by staying on top of the latest trends.

Check out another amazing blog here by Hennery: How to Choose the Right Salesforce Consulting Partner?

Conclusion

The Salesforce platform is a cloud-based platform that helps you achieve your business goals. Many companies offer affordable Salesforce consulting services to help customers experience exceptional experiences. This article explores the upcoming Salesforce trends in 2023.

If you are looking to implement Salesforce as a dynamic asset for your business, it is highly recommended that you engage with an Salesforce implementation services expert. An experienced team of Salesforce experts will work closely with and on behalf of the client, creating and executing a solution that meets their unique needs and connect now Cloud Analogy.