Top 8 Highlights of Dreamforce 2018
It’s been exactly a week since the biggest tech learning event in the world and we’re still soaking in all the events that made Dreamforce unforgettable. Check out what our team ranked as the top 8 highlights of Dreamforce 2018 among keynotes, sessions, and loads of fun!
Highlights of Dreamforce 2018:
Celebration of Trailblazers
Every year Trailblazers look forward to this opening keynote by Marc Benioff, Salesforce Chairman and Co-CEO, to pave the scope of Salesforce’s new and improving technologies. Benioff walked onto the stage bearing a peace sign to the sounds of roaring applause from both the crowd at the stage of Moscone North and to the mass watching the live stream all over the world! Promising 90 minutes worth of inspiring and energizing news, the keynote revealed stories of influential trailblazers along with the technology highlights of the importance of Customer 360 and an introduction of the new updates to Einstein Voice. Watch the streamed video here…
Sales Cloud Keynote
The most popular cloud in the Salesforce ecosystem, Sales Cloud introduced six new facets to the platform. From Sales Analytics, Lighting Dialer, Salesforce Inbox, Salesforce Billing, Salesforce Einstein Voice Integration and High-Velocity Sales scripts all bundled together to create an even more powerful Sales Cloud for Salesforce users. This definitely was one of the key Highlights of Dreamforce 2018.
Service Cloud Keynote
Revealed how to achieve Customer Success in this New Age of Service where every moment of the customer experience becomes key factors to the purchase lifecycle. Making service the focal point of your customer journey allows for the transformation of your business. Salesforce lets you create the complete picture with Customer 360 – a unified ID for your customer that empowers services to automate, assist and educate customers with ease.
Simple, Rapid Cloud Integration with MuleSoft Anypoint Platform
A connected customer experience happens when there is a seamless integration of all systems, data, and devices. In this session, MuleSoft showcased how to better the customer experience by properly utilizing these integrations. Connecting IoT, mobile, automation, big data and predictive analysis helps create a culture of self-service. And making this happen is now easier than ever with the Anypoint Platform that promises a low-code, no-code approach to speed up the development process. Together, MuleSoft Anypoint Platform will allow customers to connect and automate integrations for enterprise-wide transformation. This is going to be one of the notable Highlights of Dreamforce 2018. Learn more here…
It’s time to “build apps faster, integrate apps easier, and make apps smarter.” With the new Salesforce Lightning Experience on mobile, developers will be able to conduct APEX tests within 150 base lightning components. Furthermore, integrations are boosted with Salesforce Connect and external services wizard making mocking services available immediately for use. And let’s not forget about the genius himself, Einstien AI, implements Data, Vision, Bots, and Voice to your org!
Salesforce Pardot Keynote
In this fourth industrial revolution, we are in an age of intelligent marketing. This means using intelligent tools like Pardot, Salesforce’s tool for smarter marketing automation. Work smarter, not harder to attract leads, engage prospects and drive adoption with Pardot tools such as Ad and Social Studio, Pardot Lighting, Engagement Studio (Convert a diagram image automatically into a flow), Salesforce Engage, Sales Automation, B2B Analytics and Pardot Einstein (Now offering behavior scoring, campaign insights and Einstein Voice). Power your marketing intelligently with analytics and AI. Learn more here…
The Global Sustainability Revolution
A Conversation with Al Gore – Imagine our world and then imagine the steps to save it. In this keynote, for the first ever climate summit at Dreamforce, environmental evangelist and former Vice President of the United States Al Gore presented a compelling conversation for the importance of global sustainability. He took the Salesforce Ohana on a journey of what our past, present and future endeavors in sustainability means for our planet. From the smallest ant to the entire atmosphere, Gore drove home the point of how a global sustainability revolution starts now with businesses and communities working to create environmental solutions that will save our planet now and for generations to come.
Last but not least, cue the tunes! This was undoubtedly one of the most memorable highlights of Dreamforce 2018. Not one, but two incredible musicians took the stage at Dreamfest, the annual concert benefitting UCSF Benioff Children’s Hospital. This year the concert was headlined by Metallica and featured special guest Janet Jackson. The chilly night began with crowds in the thousands lining up to enter the Civic Center field. The first chords of the electric guitars rung at 8 PM and didn’t end till nearly 11 at night as all of downtown San Francisco could hear the boom of the heavy metal tunes. Janet Jackson serenaded a separate crowd within the Bill Graham Civic Auditorium, all for you… the lucky Trailblazers of Dreamforce 2018!