The Salesforce Economy - What Does It mean for Your Business?

❛ What’s happening at Salesforce isn’t just about Salesforce ❜

Twistellar has been working with Salesforce technologies for more than 5 years. We've seen businesses that differ in objectives, missions, and services. They vary from SMBs to enterprises and represent 10+ industries.

But they all have one thing in common: they have chosen to be a part of the Salesforce ecosystem, and for a reason. The Salesforce Economy can prove, by numbers and facts, why it was, is, and will be worth joining.

Serge Koczanowski, CTO at Twistellar

The appearance of the “Salesforce economy” and its further boom is not the merit of the recent “crazy growth” years.

For a decade now, IDC has been quantifying the economic impact of cloud computing in terms of the revenues it creates for companies and the jobs generated by those revenues. Mind, of course, the coronavirus outbreak had a positive impact on the development of cloud software and accelerated digital transformation throughout the world.

Behind the economic engine of Salesforce — and its ecosystem of partners — is the economic engine of cloud computing itself.

 (IDC, The Salesforce Economic Impact, 2021. White Paper)

cloud software

(worldwide digital transformation software spending, $B)

If you take the overall economic benefits of cloud computing and boil them down to the benefits associated with Salesforce and its ecosystem, you get an impressive picture.

So, What is the Salesforce Economy?

The Salesforce Economy represents the impact of the Salesforce Ecosystem on the world’s economy as well as the economies of individual regions and states in the context of financial and socio-economic categories.

So, it includes not only the company’s indicators but the whole ecosystem of representatives’ performance: consulting partners, ISV partners, and third-party providers brought in by Salesforce customers.

This influence is so widespread that the Salesforce Economy got the status as an officially tracked economy.

Let’s dive into some features of the Salesforce Economy and find out what they mean for your business.

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Stable Profit

Salesforce Cloud

(worldwide business revenues generated from the use of Salesforce Cloud, $B)

According to IDC, the use of Salesforce and its ecosystems cloud services will generate $383 billion in customer base this year and more than double that in 2026 at $724 billion.

TOP 5 regions with forecasting additional new revenues over $50 billion:

  • The United States $531 bil
  • Japan $97.4 bil
  • Germany $94.4 bil
  • UK $71.6 bil
  • India $66.4 bil

business revenue

(IDC, The Salesforce Economic Impact, 2021. Country insights)

What it Means for Your Business:

When you think of implementing any system for your business, you need to estimate the risks. When you enter the Salesforce ecosystem, you can be sure of its sustainability and constant growth. And there are no prerequisites for a change in this trend.

New Jobs

The number of jobs in the Salesforce ecosystem by 2026 will increase almost twice. However surprising it may seem, digitalization in this domain does not reduce jobs, yet produces them.

Salesforce is the market leader in customer relationship management (CRM) applications, with a 23.8 percent market share in 2021. It’s more than SAP, Oracle, Microsoft, and Adobe’s common market share together (Statista).

New Jobs

 (worldwide jobs generated from the use of Salesforce Cloud, M)

Note that there are two classes of jobs:

  • “Direct” jobs are those created in the Salesforce customer base from the revenues generated by the use of Salesforce and its ecosystemʼs cloud services.
  • “Indirect/induced” jobs are those created in the economy by people filling direct jobs (induced) and by spending on local goods and services by Salesforce and its ecosystem (indirect).

(IDC, The Salesforce Economic Impact, 2021)

TOP 5 regions with forecasting additional new jobs:

  • The United States 1.45 mil
  • India 1.33 mil
  • Brazil 1.21 mil
  • Japan 440k
  • Mexico 421k

direct jobs

(IDC, The Salesforce Economic Impact, 2021. Country insights)

What it Means for your Business:

Joining the Salesforce ecosystem as a customer means generating demand for which there will always be a supply. This is a developed, competitive market where you can choose a partner that provides services matching your resource capabilities and technical needs. You will always have a choice.

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Salesforce has made a public commitment to sustainable development, including the United Nations Organization. Last year, Salesforce set up a goal of consuming 100% renewable energy by 2022 with net-zero carbon emissions. 39% of respondents in IDC 2021 research approvedthat it also helps to support ecosystem’s members sustainability goals.


(Salesforce commercial, #TeamEarth campaign)

What it means for your business:

The migration from on-premises computing to the cloud directly reduces inherent carbon emissions. Salesforce provides you an opportunity to make a contribution to global environmental problem-solving.

Effective You, Effective Economy

So, why do we all need to operate these numbers? Because behind a successful growing business there is a flexible, scalable system. Such as Salesforce:

  • 58% reported payback in less than a year after the implementation
  • 73% of reported companies said they improved their productivity
  • average payback time of Salesforce implementation is 13 months
  • the ROI can be 5 times more than the original investment

Salesforce is constantly adjusting to the changing reality. COVID-19 had a tangible impact on the business processes, and now remote work is our reality. Einstein AI, NFT Cloud, Health Cloud, and Slack Connect are great examples of up-to-date software.

The IDC study also finds that Salesforce is driving immense growth for its partner ecosystem, which will make $6.19 for every $1 Salesforce makes by 2026.

Isn’t that a significant impact on the economy? Oh, yes. Is it worth joining Salesforce? Well, we think so 🙂

🔺 Learn more about Twistellar's services here.


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