Lead Object in Salesforce
To lay it out plainly, in Salesforce, "Leads" are utilized to indicate individuals you wish as clients. Salesforce suggests isolating these "Leads" from "Contacts" which may be utilized to suggest current clients and deals qualified chances. I favor considering the Lead Object as a come-out platform for all business endeavors. Leads can start from an assortment of sources. Leads may incorporate individuals your group meet at gatherings, round out a structure on your site, or download content. Some B2B organizations even buy arrangements of feasible leads. At that time, as leads progress through the pipeline they'd then be ready to become openings/contacts. The enchantment of Salesforce is that by keeping leads and contacts isolated, it authorizes best practices that will empower a good range of enchantment inside the CRM including lead sustaining, channel stage following, and robotized announcing.
We can bring information into standard lead fields and custom lead fields, irrespective of whether a field is roofed up or perused uniquely in your page format or field-level security settings for leads.
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Accessible in: Salesforce Classic (not accessible altogether organizations) and Lightning Experience
Accessible in: Essentials, Group, Professional, Enterprise, Performance, Unlimited, and Developer Editions
Bringing in Leads with Matching Types
You can pick whether to coordinate leads in your import document with existing leads in Salesforce. Leads are coordinated by the accompanying kinds: Salesforce ID, name, email, or outside ID. Picking a coordinating kind sets the measures for maintaining a strategic distance from copy leads. for example, just in case you're coordinating by email and a lead in your source record contains a similar email as a lead in Salesforce, that lead is refreshed in Salesforce. On the off chance that you just aren't coordinating by email and a lead in your source document contains a similar email as a lead in Salesforce, a lead is formed.
Bringing in Leads Without Matching Types
On the off chance that you just pick a coordinating type of "None" within the Data Import Wizard, for every lead in your import document, the information Import Wizard makes a lead in Salesforce. you'll be able to combine leads after they're imported.
Coordinating by Name
At the purpose after you select this choice, the information Import Wizard identifies existing records in Salesforce that have an identical name. this type of coordinating is case-touchy. On the off chance that essential, examine and normalize your record names before playing out the import to forestall unintended matches.
Coordinating by Email
This choice matches records in your import document with existing records in Salesforce as per the precise incentive within the Email field.
Coordinating by Salesforce ID
A Salesforce ID may be a framework produced, case-touchy string of 15 or 18 letters and numbers that exceptionally distinguishes each Salesforce record. At the purpose after you select this choice, the info Import Wizard distinguishes existing records in Salesforce that have the equivalent Salesforce ID. you'll acquire Salesforce IDs by running reports that incorporate the ID field of the record.
Coordinating by External ID
An outer ID could be a custom field that has the External ID property, implying that it contains exceptional record identifiers from a framework outside of Salesforce. At the purpose, once you select this choice, the info Import Wizard distinguishes existing records in Salesforce with outer IDs that coordinate those qualities within the import document.
This activity isn't case-touchy. for example, "ABC" is coordinated with "abc". Be that because it may, if the outer ID field likewise has the case-touchy Unique quality, coordinating by outside ID doesn't consider capitalized and lowercase letters indistinguishable.
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Outer IDs may be of type text, number, email, or auto-number. On the off chance that the outer ID type is auto-number, it is not accessible for coordinating, yet you'll undergo it to appear the parent record on the off chance that it contains the skin ID.
Normalize External ID esteems before playing out the import to forestall unintended matches.
Different records with an identical External ID inside a document aren't transferred.
Different outer ID fields can discover coordinating records in Salesforce once you utilize the information Import Wizard.
Just one of the form External ID fields is accessible to coordinate by.
Reference: help.salesforce, doi.org