We are going through unrivaled and uncertain times globally. There is a health crisis, economic breakdown, leadership turmoil, matters of social justice, and environmental challenges to tackle all at once. During these times, leveraging the benefits of technology and making the most out of it is the only way forward.
When it comes to Nonprofits, the top two changes charities made to combat the pandemic were to go digital and invest more in technology. During the pandemic, 27 percent of organizations with high digital maturity exceeded their fundraising targets, compared to just 7% of organizations with low digital maturity. Here are the top 5 digital-first strategies to maximize fundraising in 2021.
1. Optimize the Donation Experience
A donation message is one of the most critical parts of the donation process. With a well-crafted and compelling message, value is added and it is more likely to reach the donors. Asking for a hefty donation all at once can be difficult for so many people so it is important to do a monthly ask of no minimum amount.
Don't forget to check out: Top 6 Salesforce Donation Apps to Maximize Nonprofit Fundraising
2. Personalize donor communications
We are living in the times of high-end technology, digitalization which gives us the power to personalize and customize everything possible around us. According to a Nonprofits trend report 2020, just about a third of nonprofits monitor metrics like email deliverability, social impact, and marketing conversion which is seemingly a very low rate.
Some of the nonprofit organizations have used Salesforce products like nonprofit cloud, NPSP, marketing cloud, and social cloud and built strategies that have proved to work during the pandemic.
Focusing on the need-based journey.
Optimize for data, test and automate
Create disasters and response campaigns
Integrate social and ads.
These strategies have resulted in an increased 289% ROI on ad spend, 588% of quarterly goals, 84% new donors, and 208% revenue goal.
3. Find and convert known supports
Defining personas and segments
Map out journeys
Capture supported data
Create engagement plans for segments
Design campaigns and communications
After implementing these strategies, they have seen 50% growth with digital donors, 37% revenue growth, and saved about $10k annually in data cleanup simply by incorporating NPSP, Pardot, and Appexchange.
During the COVID-19 outbreak, it was impossible to conduct live events with a lot of population. Hence these events had to be shifted virtually to recreate a similar effect. 68 percent of nonprofits said they had to accelerate their move to digital events or programs. With the digital events, they were able to raise $115M for rising Up New York, growing donor base by 300%, raise $500k for Boston public school students, 95% new donors were generated for Farm Aid organization and so on and so forth making the virtual event a great success.
Check out another amazing blog by Apphienz here: Move Towards A Subscription-Based Business Model | Salesforce Guide
5. Empower productive fundraising anywhere
Consolidate data sources and views
Trigger prospect research on wealth data
Institutionalize engagement process
Automatically capture communications
Notify of new donors and donations
This impacted a 130% year-on-year increment in giving, a 23% increase in funds raised, and 100,000 masks distributed globally.
Fundraising strategies also entail giving enough space and making room to be flexible enough which is termed as Fundraising Agility. Agility refers to a company's ability to predict, sense, and react to internal and external changes in their environment in ways that have a greater effect. True agility strikes a balance between pace and stability.
Gradually every organization will need to take a digital approach to thrive and make a difference in the world. These strategies are sure to work if implemented properly. In case you want to boost your organization’s b Apphienz’s Salesforce experts are at your fingertips whenever you need us. We write weekly blogs on various latest and relevant topics for our readers to gain more insights on the latest Salesforce products.