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Salesforce Accessibility Overview 2024: Features and Tips
The term "accessibility" has taken center stage over the past decade, representing a fundamental shift in how we view and interact with digital platforms. It…
Omni-сhannel in Salesforce: Setting the Standard for Customer Service
Modern consumers demand convenience, connecting with companies from anywhere using smartphones or laptops. The true advantage emerges when customers have multiple options tailored to their…
How to Prepare for Salesforce Data Migration in 2024?
In Customer Relationship Management (CRM), Salesforce is a colossus, offering unparalleled capabilities for managing customer interactions, sales, and marketing. However, the transition to Salesforce, particularly…
Automation in Financial Services Cloud: 7 Automated Processes for FinTech
Digital-first customers dominate financial services — and they aren’t very satisfied. While many consumers have become accustomed to conducting their financial transactions online due to…
Successful Salesforce User Adoption in 2024: Strategies and Red Flags
Early in the Salesforce adoption stages, 90% of companies are promised streamlined workflows, comprehensive insights, and seamless operations regardless of location. However, CRM systems implemented…
Salesforce CRM Analytics Comprehensive Overview: Capabilities, Key AI Features and Benefits
As the demand for accurate foresight intensifies, a new force emerges: predictive analytics. This groundbreaking approach gives organizations the power to forecast future outcomes with…
How to Boost Salesforce Lead Generation Strategies Using Ads?
Nowadays, the real battle is in digital space. Businesses are transitioning their assets and strategies to cater to a broader market accessible via the Internet.…
Exploring Salesforce Automation: A Comparative Analysis of Flow and Apex
You will inevitably be required to choose once you face the need to automate tasks in Salesforce. Flow or Apex? What sets them apart? Besides…
How to Avoid the Biggest Security Risks to Your Salesforce Org?
With companies leveraging platforms like Salesforce to manage their customer relationships, sales data, and marketing efforts, the security of such platforms is often overlooked as…
5 Ways to Measure Customer Feedback | Salesforce Guide
As obvious as it sounds, you can only sell a product that your customers want to buy. So collecting customer feedback is crucial to measure…
Salesforce Email and Events Integration Options
In the ever-evolving digital business landscape, a robust CRM platform like Salesforce becomes even more powerful when it can seamlessly integrate with your organization's email…
How to Measure a Marketing Campaign Effectiveness?
In the world of marketing, data is everything. To make informed decisions and optimize your marketing strategies, it is crucial to measure the effectiveness of…
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