Activity Forums Salesforce® Discussions What is Smart capture in Salesforce Marketing Cloud?

  • SFStaffingagency

    November 19, 2023 at 8:13 pm

    Smart Capture in Salesforce Marketing Cloud is a handy tool for creating web forms. These forms gather info like contact details and preferences from website visitors. They’re easy to customize and can be added to emails or web pages. The main goal of Smart Capture is to collect important data from customers or potential ones.
    Once you get this data through Smart Capture forms, you can directly link it to your Marketing Cloud lists or databases. This makes it easy to handle and use the customer info for marketing. You can sort your audience, tailor your messages, and start specific marketing activities based on the collected data.
    Setting up Smart Capture forms is straightforward, with no need for lots of tech skills. They can be tailored to match your brand and the needs of your marketing campaign.
    Key features:
    - Customizable Fields: Change form fields to get the info you need.
    - Easy Integration: Add forms to emails, landing pages, or websites without hassle.
    - Automation: Use the data to automatically start marketing actions, like sending a welcome email.
    - Real-time Data Syncing: Keep customer info current by syncing data with Marketing Cloud instantly.
    - Data Regulation Compliance: Smart Capture respects data protection laws like GDPR.
    This tool is great for marketers who want to boost lead generation and engage customers better with focused and personalized marketing. I have already used it for

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