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Activity › Forums › Salesforce® Discussions › What is CRM and What is the need for CRM in today's world?

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  • Manpreet

    Member
    March 31, 2017 at 2:49 PM

    Hi Suraj,

    There are a lot of Benefits of CRM:

    # You can track all customer interactions – from everyone in your company.

    # It allows you to register your leads and contacts

    # All the details in CRM system is kept centralized which is available anytime on fingertips. This reduces the process time and increases productivity.

    # The strongest aspect of Customer Relationship Management is that it is very cost-effective. The advantage of decently implemented CRM system is that there is very less need of paper and manual work which requires lesser staff to manage and lesser resources to deal with.

    Thanks.

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  • PRANAV

    Member
    February 26, 2018 at 11:31 AM

    Hi Suraj,

    Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

    Customer Relationship Management enables you to focus on your organisation’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.

    Importance of Customer Relationship Management Within a Business

    • Targeted customer relationship management
    • Communication channels
    • Improved experiences
    • Focusing your business
    • New customers
    • Cost effective
    • Reputation management

    Hope this helps you more.

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