How Can Tableau Users Benefit from Salesforce Integration?

Increased Tableau Innovation

For Tableau, being acquired by the global CRM leader has its advantages in terms of budget and sales push. Tableau would not only have access to more resources, but also the existing Salesforce customer base, which means we can expect a big push in terms of new features and functionality.

More Integrations within Tableau

Since January 2018, Salesforce has acquired companies such as Attic Labs, Cloudcraze, MuleSoft, Datorama, Rebel, Griddable, MapAnything, and Bonobo AI – all of which are in the analytics space. On top of that, Salesforce itself already has the Einstein AI analytics platform, so the integration possibilities with these platforms are vast.

Increase in Business for Tableau Users

Since the adoption of Tableau dashboards is likely to become the standard for Salesforce users, Salesforce's already large user base will now become a larger market for Tableau users.