Why Should Digital Marketing Agencies Consider Salesforce Implementation?

Marketing agencies have for long relied on traditional marketing techniques. Their days are now coming to an end as modern agencies are embracing digitization in various aspects. This reinvention seeks to make marketing agencies focus more on creativity, data, and technology.

Technology has made running a digital marketing agency today more manageable. Using industry-leading technological solutions like Salesforce helps digital agencies improve customer experiences. This article will discuss the reasons why Salesforce implementation is an excellent idea for such agencies.

Let’s check them out.

        1. To Get Better Customer Information

Customer information is essential data for a digital marketing agency. Traditional marketing agencies used various techniques to gather customer data. On the other hand, modern agencies use technology solutions like Salesforce to get customer information. This is because of the benefits that it brings about.

It is with technology like Salesforce that companies make customer management seamless. Salesforce helps you have all the customer information in one location. Therefore, accessing and organizing it becomes an easy thing to do. It can be daunting to do this without using technology in your agency.

Besides, Salesforce helps agencies gather more insightful information. This makes it easy to find ways to improve SEO and other factors that contribute to positive experiences. Thus, Salesforce is software that’s worth considering if you run a digital marketing agency in Milwaukee.

The business world is shifting from traditional to digital marketing. Technology has become key and one needs it to run a Milwaukee digital marketing agency. Salesforce is one of the most efficient management tools. It can bring about positive customer experiences to an agency.

Don't forget to check out: Best Salesforce Service Cloud Implementation Strategies

       2. It Helps Improve Time Management

As mentioned earlier, Salesforce has made customer information management comprehensive. That means you can quickly lookup a lead or any client within a short time. This gives you a greater chance of managing your time more efficiently, unlike when working without any software solutions.

Salesforce comes with many planning resources to help make time management more effortless. For instance, the built-in calendar feature allows you to organize events. You can create daily, weekly or monthly schedules for your digital marketing agency on the Salesforce tool.

Effective time management also contributes to a higher conversion rate. It helps improve how digital marketing agencies nurture and manage their leads. If you run a digital marketing agency, Salesforce will be essential for you into the future.

       3. It is Accessible

Another critical reason to consider Salesforce is its accessibility.  If you ever host WordPress on Google cloud, you will realize that your website will experience little to no downtime. This is because Google cloud WordPress hosting has massive resources to keep all websites accessible 24/7. 

Salesforce too is a cloud product and, as you can guess, it is also available full-time. You can access it at any time and from anywhere as long as you have an internet connection. This makes it easy to provide SEO services, PPC services, web design services, etc., or any other service your agency offers.

Accessibility of Salesforce boasts three main things: management, communication, and security. You can ensure that your team is working by checking on the software. Besides, you can send communication to your team from anywhere through Salesforce. Updating accounts from anywhere is also a security boost.

      4. Easier Account Planning

There is a lot that digital marketing agencies do daily. It ranges from local listings management to account planning and many other things. And, as discussed earlier, this Google cloud hosting gives you better insights into customer information. With this, planning for every account becomes easier than ever.

Besides, we already mentioned that Salesforce comes with a wide selection of planning tools. These tools make it easy to create to-do lists and share them with your team. It also allows you to create reminders for every team member so that nothing falls through the cracks.

Using these tools also helps you to spend the right amount of time on clients. You can use it to check how much time you spend marketing for every client who’s paid for your service. Then go ahead and compare it with the amount paid and adjust accordingly. This way, you offer the correct value for money.

       5. It Enhances Team Collaboration

The world is changing, and people are working remotely more than ever before. That has pushed teams to look for tools that can help make collaboration more straightforward and effective. Salesforce is one of the tools that digital marketing agencies are using. This Google cloud-based software makes communication easier.

It comes with an excellent communication feature known as chatter. This feature makes it easier to connect with your team and stakeholders. You can discuss work-related information from anywhere in the world as a team. Besides, you can gather other essential details about any ongoing projects.

In the end, Salesforce is a great productivity tool. Your digital marketing agency’s focus can get shaped by the solutions you use. Salesforce is one of the tools you require to increase efficiency. It is also the tool to implement when looking to get better results as a remote team.

Check out an amazing Salesforce video tutorial here: Prepare for Your Salesforce Pardot Implementation

Conclusion

Digital marketing has gained pace in recent years. More businesses are turning to the internet to advertise and sell their products. The wide variety of marketing tools available has been helpful to agencies. They make it easy for these agencies to succeed in every step of the digital marketing process.

If you run a digital marketing agency in Milwaukee, consider signing up to Salesforce. Once you do, you won’t have to be at your agency for things to work. It will make communication easier, enhance collaboration, improve time management and centralize customer information for your agency.

All these make it a great tool to have and implement as a digital marketing agency. It is an excellent tool for an SEO company, PPC agency, or local listings management company. You need to acquire Salesforce and implement it correctly to make the most of it.