Why Integrate SAP with Salesforce in 2024?

While SAP-Salesforce integration can improve operations and data flows, it can also present challenges such as data silos and duplicate data entry. This guide, written by Routine Automation Salesforce Engineer Andrey Katsuba, outlines a structured approach to SAP-Salesforce integration and provides solutions to common business hurdles. With greater efficiency and real-time visibility across platforms, integrating these systems can be a game-changer for your strategy.

Why Do Businesses Need SAP Salesforce Integration?  

With multiple siloed systems, today's businesses often struggle with fragmented data, inefficient processes, and disjointed customer experiences. You can address these challenges head-on by integrating SAP, the backbone of many organizations, with Salesforce, a powerful CRM platform: 

  • Data silos and lack of visibility: Data silos and lack of visibility: With data spread across multiple systems, companies lack a comprehensive view of their clients, processes, and finances, resulting in uninformed decisions and missed opportunities. 
  • Centralized data hub: Consolidating customer data, financial records, inventory, and more into a single, trusted source that can be accessed across the enterprise. 
  • Manual data entry and errors: Duplicate data entry across separate SAP and Salesforce instances is time-consuming and error-prone, affecting data integrity and reliability. 
  • Automated data synchronization: Eliminate manual effort and ensure data consistency with real-time, automated data exchange between SAP and Salesforce. 
  • Disjointed business processes: Inefficient and disjointed processes result from a lack of integration between front-end customer-facing activities and back-end operations. 
  • Streamlined processes: Automate processes such as order management, invoicing, and customer support by connecting back-end operations in SAP with customer-facing activities in Salesforce. 
  • Inconsistent customer experiences: Organizations struggle to deliver personalized, responsive experiences that meet and exceed customer expectations without a 360-degree view of customer interactions, orders, and financial data. 
  • 360-degree customer view: Sales and support teams can deliver personalized, responsive experiences with a single view of customer interactions, orders, and financial data. 

An executed SAP-Salesforce integration strategy can help companies transform their operations, gain competitive advantage, and drive growth by optimizing data use, process efficiencies, and customer engagement. Working with an experienced team like ours can help you achieve this integration effortlessly, ensuring a smooth transition and immediate realization of the benefits offered.

Check our case from our client in Logistics about
synchronization from SAP to Salesforce to keep up-to-date information about the availability of goods.  

The Challenge was that the client operates Sales and Service Clouds to facilitate the activities of their sales and customer support departments. Complementing these cloud-based solutions, they rely on an on-premises SAP system to manage critical aspects of their operations, including warehouse inventory management and logistics oversight. Additionally, SAP plays a pivotal role in tracking inventory positions and ensuring efficient supply chain management. Furthermore, the client utilizes a distinct financial module within SAP for order placement and payment control, enhancing the overall efficiency of their financial processes.

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Benefits of the SAP Salesforce Integration

Integrating Salesforce with SAP can take your business to new heights. You can realize a host of benefits that drive operational excellence, customer centricity, and sustainable growth: 

  • Improved data quality: The seamless exchange of data between the two systems improves the accuracy of data and eliminates duplicate data entry within your organization, ensuring a reliable foundation for informed decision-making 
  • Increased efficiency: Integration significantly increases operational efficiency across your organization by streamlining business processes, automating data entry, and reducing manual errors. 
  • Improved visibility: Your teams can make informed decisions and deliver exceptional customer experiences that set you apart with a comprehensive view of customer data across sales, marketing, customer service, and billing. 
  • Improved collaboration: Improve collaboration between sales, marketing, and customer service teams with real-time access to the same customer information, driving alignment and synergy across functions. 
  • Reduced costs: Automating data entry and minimizing manual errors saves your organization money, while a more efficient sales process allows your reps to focus on revenue-generating activities and optimize resource allocation. 
  • Increased revenue: A well-executed SAP-Salesforce integration can directly contribute to increased revenue and sustainable growth for your company by improving customer visibility and the overall customer experience 

Your company can gain a significant competitive advantage, streamline operations, strengthen customer relationships, and unlock new growth opportunities by leveraging these benefits. To seamlessly navigate the integration process and realize value from day one, partner with our experienced team. 

SAP and Salesforce Integration Challenges: Overcoming with Expertise

While the benefits of integrating SAP and Salesforce are significant, companies can encounter challenges along the way. However, partnering with our experienced team can help you overcome these challenges seamlessly: 

  • Complex integration process: It takes in-depth knowledge to navigate the technical maze of SAP-Salesforce integration. 
  • Our team of SAP and Salesforce experts ensures a customized, frictionless integration process. 
  • Data synchronization issues: Data consistency across platforms is a high-stakes balancing act. 
  • We use robust synchronization solutions that ensure up-to-date data accuracy. 
  • Security and compliance concerns: New risks and regulatory requirements may arise from integration. 
  • We provide a secure, compliant integration landscape through our strict adherence to best practices and regulations. 
  • Lack of skillsets: The integration of complex systems requires specialized skills that your team may not have. 
  • To reduce the learning curve and accelerate integration, our experts are equipped with the necessary skills. 
  • Cost implications: The integrated system can be complex, requiring ongoing support and possibly increasing operating costs.   
  • We provide cost-effective integration paths that minimize the need for additional investment. 

With our expertise, you can overcome the challenges of SAP-Salesforce integration and realize the full potential of this powerful technology synergy to drive operational excellence, customer satisfaction, and business growth. 

How to Integrate SAP with Salesforce?

Below we provide a systematic approach and concrete steps for planning, executing, and managing the integration process.

Define Objectives and Scope
Clearly outline your integration objectives, including what processes and data will be integrated. Our team uses the Salesforce Assessment in this step to help define your business goals.
Choose the Integration Pattern

Select the best method for your needs: 

  • File-based: For systems with fewer frequent updates, transfer data via CSV or similar files using FTP or email. 
  • API-based: Use APIs for real-time, on-demand data transfer, ideal for immediate updates and small data volumes. 
  • Event-based: Ensure real-time updates for critical business actions by setting up system events to trigger data synchronization. 
  • Batch: For heavy data loads and when immediate updates are not critical, schedule regular, bulk data transfers. 

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Map the Data

Determine which data fields in SAP correspond to fields in Salesforce. This step is critical to ensuring data consistency and accuracy.

Develop and Test

Ensure that development adheres to good software engineering practices, including version control and extensive testing.

Implement Security Protocols

To protect sensitive data, ensure that the integration complies with all relevant security standards and regulations.

Deploy and Monitor

Deploy the integration in a controlled manner, monitoring closely for any issues after thorough testing. 

FAQs: Troubleshooting Common Integration Issues  

What do I do if data isn't syncing in real-time between SAP and Salesforce? 

Check integration logic, payloads, and network performance for bottlenecks. Optimization often solves synchronization timing issues. 

How can I address system performance issues post-integration? 

By analyzing the operational load created by the integration and adjusting the frequency/size of data exchanges to balance performance and functionality. 

I'm concerned about compliance and security post-integration. What steps should I take? 

Perform security audits and ensure that data transmissions are encrypted, and access controls are in place. Stay on top of the compliance requirements. 

After integration, some data fields do not match as expected. How can I solve this? 

Review data mapping strategy and ensure accurate field mapping between systems. Custom formatting/transformation may be a requirement. 

My integration worked initially but has started failing. What might be the issue? 

Integration flow can be disrupted by system updates, data structure changes, or network/security updates. 

How can I ensure my integration scales with my business growth? 

Leverage a scalable iPaaS solution and keep integration logic modular. Align with evolving business needs through regular reviews. 

Users report significant delays in processing times since integration. What could be causing this? 

Streamline data processing and implement queuing/asynchronous computing. For certain processes, consider off-peak execution. 


The promise of SAP-Salesforce integration is immense, but the journey can be fraught with challenges. With careful planning, proven solutions, and guidance from our team of experts, you can seamlessly navigate these hurdles and gain strategic advantage.  

Join us on this transformational journey and harness the power of seamless data flows, automated processes, and customer-focused operations. We can future-proof your business, enabling operational excellence and exceptional customer experiences by turning integration challenges into opportunities.  

This integration can be a catalyst for success with our expertise in SAP and Salesforce architecture, integration best practices, and your vision. Take advantage of this opportunity, and together we'll unlock a future where integration is the driver of efficiency, competitiveness, and growth. 

Seamless operations await: integrate SAP & Salesforce today! 

Break down silos, automate processes, and supercharge growth with our expert-led SAP-Salesforce integration solutions.  

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