How to Design Webpages for Nonprofits Faster Using Salesforce
Nonprofits are now looking to create smooth integration between their web pages and the Salesforce platform. Why? Because they have discovered that Salesforce can be a gamechanger in nonprofit marketing.
How a website is designed will impact a company's reputation. A report by Stanford states that 75% of people conclude an organization’s credibility depending on how their website looks.
The same report indicates that 94% of people mistrust a website based on its web design.
Can you imagine when a visitor is trying to access your nonprofit's web page to support your cause, but it's taking ages for the page to load?
It can be frustrating for the visitor, right? Unfortunately, you can even lose potential supporters of your vision.
No one wants to waste time trying to access a web page's information. That's why statistics indicate that a website's speed is one of the effective keys to the successful marketing of information on your web pages.
So, the level of your webpage's friendliness will determine whether a visitor finds a reason to support your nonprofit cause.
To ensure that your web design meets all your non-profit marketing goals, you must consider important factors like:
- Mobile responsiveness.
Today, nonprofits looking to excel have turned to digital marketing for nonprofits. Take a look at Salesforce. This is one powerful Customer Relationship Management (CRM) tool that is now trending amongst nonprofit organizations.
Talk to nonprofits that have already integrated their web pages with Salesforce; they'll tell you that they have discovered the true art of successful nonprofit marketing plans.
This tool helps nonprofit organizations structure, manage, and access client data faster and from anywhere. It saves time by ensuring that all the necessary organizational information and member interactions are stored in one primary location.
As a result, the organizational leaders, team members, donors, and others can quickly access any updates from their device. There's no more need to visit the organization physically.
Furthermore, critical engagements with donors or briefings for team members can be done via the platform.
Before we find out how you can design your nonprofit web pages faster using Salesforce, let's first discover what this tool is all about.
What is a Salesforce Tool, and How Can it Impact Marketing for Nonprofits?
Can you imagine a productivity tool that facilitates accepting, processing, and reporting online donations from one central location? This is Salesforce for you. Ideally, it is one essential tool that any nonprofit should think about.
Salesforce is termed as a trailblazer amongst the CRM platforms mainly because of its flexibility. It's a chief leader amongst the various cloud-based CRM solutions. Hence, you can use it as an ideal nonprofit marketing strategy.
For nonprofits, who have to move frequently to actualize their projects, events, or campaigns, the Salesforce flexibility can be a turning point. The tool continues to transform nonprofits because of its ability to customize organizational databases.
In fact, the outstanding customization feature explains why more charitable institutions are now turning to the Salesforce platform as a perfect database solution.
Don't forget to check out: Salesforce Features That Help Nonprofits Boost Engagement
How Can You Design Web Pages for Nonprofits Faster Using Salesforce?
1. Website Redesign to Link Salesforce Tool into Your Webpages
Do you want to engage your nonprofit supporters through your website? Perhaps you want to connect with team members and have organizational tasks completed online? If yes, you need a website redesign to incorporate Salesforce.
Salesforce is one tool that you can quickly connect with your nonprofit website to engage your supporters and increase the impact of your non profit digital marketing.
There are essential things a nonprofit can benefit from during website redesign, and once your Salesforce is linked to your website.
One benefit includes having volunteer signup data moving directly from the website into your Salesforce database.
That way, whenever a new or returning volunteer submits an application, the information is automatically added to your Salesforce or updated on a user's existing profile.
So, as you update events into your Salesforce database, the events will also show up on your website automatically. Most importantly, it shows up with the correct topic filters and categorizations.
Such automatic data updates will boost efficiency and ensure that the organization can easily manage all the volunteer data from one central location.
Now, how do you go about linking Salesforce to your website?
To get started, you only need an experienced web development partner to engage you through your goals, ideas and look at your present website setup.
2. Working with an Experienced Web Development Partner
Linking Salesforce to your website is a worthy time investment. It will help enhance your workflow and improve your nonprofit marketing.
However, this is not a Do-It-Yourself process. You'll need some expert help to get things running smoothly.
The right developer should consider your goals, needs, and ideas. They should then reflect on integrating them comprehensively into the Salesforce software to accomplish your set goals.
So, as you engage your developer, ensure you define your project's scope in detail and explain what you're looking for.
One thing you need to set up a Salesforce integration includes the specification of goals. This step is fundamental to enable your developer not to integrate some features that may not be necessary for your organization.
Furthermore, once your developer is well-informed about what you want, the process of linking the Salesforce tool with your website becomes faster.
So, as soon as you have a developer to work with, you should start with a brainstorming session about what you want the Salesforce integration to do for the organization.
To ensure you give the correct information, ask yourself some critical questions like:
- Do you want to send data from your website to your Salesforce database?
- Do you need a display of Salesforce entries on your website?
- Do you want the tool to work with a third-party program?
- Do you need an additional Salesforce app?
If you're already using a Salesforce app, it will be essential to reflect on how you are presently using the program. In such cases, you may only want a website integration that focuses on several features. You may also want to prioritize one function over the others.
So, once you're aware of what your organization wants, you can let your developer know the data and information that should move between your website and Salesforce.
3. Allowing the Web developer to Integrate a Salesforce App in Your Latest Web Pages
It's essential to integrate the Salesforce tool on your latest web pages that contain new information about nonprofit’s organizational activities.
So, what are some of these web pages that may need this remarkable tool?
a.) Advocacy Campaigns
Is your nonprofitable organization one whose website promotes advocacy campaigns? Do you target nonprofit advertising? If so, you may want to integrate the website with Salesforce to benefit you in the following ways:
- To help generate petition signatures.
- Allow your visitors to look at their legislators.
- Send messages to the local elected officials.
b.) Digital Marketing and Email Marketing Automation
For any nonprofit organization, it's vital to automate communications with your supporters and site visitors as much as possible.
To make this possible, you need Salesforce integration to transfer information from your CRM into your email program. With this, you also get to benefit from an all-in-one automated marketing for nonprofits.
The organization's donation forms available on the website can be connected directly with email providers.
So, when someone fills out a form on the website, they will receive an automatic email or text message confirmation.
Furthermore, you can keep the new members on your mailing list into a drip campaign. This is where they receive regular messages over a short period with the aim of:
- Introducing your organization
- Providing additional information about what you do
- Appealing for volunteer and fundraising campaigns
Staying in constant communication with your audience in such ways also gives additional opportunities to obtain valuable input from your supporters. Perhaps you could not get such information from them during your first engagement.
Check out an amazing Salesforce tutorial video here: Introduction to Salesforce Nonprofit Cloud for Program Management
c.) Online Fundraising Program
Receiving payments via online means is a necessity for nonprofits. A credit card processor or online fundraising program handles this.
Once your web developer integrates Salesforce into your online fundraising pages, you can process online donations. The tool works incredibly for the nonprofit and makes work easier for team members. Furthermore, processing donations online helps maintain transparency.
With the tool, you can link donors away from your site when they complete the transaction. This increases the chances that the individuals cannot return to your site once the donation is complete.
You can also put customized donation forms on any of your web pages. Thus, the donor is placed right on your site. On the other hand, the donation information is synced automatically over your CRM and marketing platforms for direct use.
So, once Salesforce is integrated into your web pages, your nonprofit organization benefits from advanced reporting and rich donor profiles.
Salesforce is a powerful tool for both large and small nonprofit organizations. So, if you've decided that a Salesforce integration is suitable for your nonprofit website, then you are on the pathway to enjoy freedom.
Salesforce cloud automation will do the heavy lifting by facilitating the smooth running of activities in your organization. Hence, the team members can focus on other creative tasks.
Such integration helps in streamlining the process of updating the organization's news, events, and activities. It ensures that all event entries go directly from the Salesforce onto the nonprofit's website. This is a remarkable nonprofit marketing strategy.
So, when you want to incorporate a Salesforce tool into your web pages, ensure you outline all your CRM needs.