How to Optimize Your Salesforce Org's Performance and Productivity

There are lots of reasons for that. Users can be reluctant to change their habits, or aren't fully aware of Salesforce capabilities, or... the system is too complex.

Of course, your org will become more complicated with time, but this complexity shouldn't make your processes more cumbersome and the team's productivity lower. In this guide, we'll walk you through some tips on how to understand if your system is not optimized, what tools can help you on the way, and how to avoid it in the future.

• Signs That You Have Run Into Technical Debt

• Action Plan: Improve Your Salesforce Performance

• List of Salesforce Optimizations Tools

It wouldn't be a mistake to assume that every SF org has data quality issues. People come and go, leaving your org with countless users; lots of development projects take place on different stages with no clear descriptions; new integrations and add-ons are implemented.

And over time, Salesforce stops being the responsive and innovative platform that you used to have at the beginning.

So what are the signs showing that it's time to ring the alarm?

• The performance of the org has slowed down
• Changes to apps affect other data flows, so there's a need for lots of testing in advance
• Lower productivity (remember those spreadsheets, hah?)
• A bigger team is needed to maintain the org
• Lost leads and deals, as processes don't run in the pre-mapped order

The result and reason for that lie in the technical debt.

This "here and now" approach is totally understandable. Who'd want to perform expensive impact analysis and regression testing projects each time there's a need to implement a new flow or add a new package?

Sometimes it is even impossible to estimate the impact of potential customizations, so a new one is added in the hope that it will work as planned. And if it doesn't work, a "patch" is built to support the solution for some more time.

However, if this situation sends a chill of anxiety down your spine, you're at the right place.

First, let's take a look at some common examples of technical debt that can cause performance issues:

Every instance has stuff that just accumulates dust without bringing particular value. These could be:

1. Email templates, groups, profiles, and permission sets that have been left unassigned
2. Validation rules, flows, and processes that have become inactive
3. Deactivated or hidden workflows and fields
4. Underused and outdated reports, lists, and dashboards
5. Non-relevant data relations

This list can go on.

You're probably aware that you can deactivate a user, but you can't delete one. This way, each org is collecting information on the users that aren't and won't be active. However, they are still connected to the Salesforce org in multiple ways, such as being team members, receiving system emails, or being assigned to reports.

Another problem is that admins can simply forget to deactivate users. While these abandoned users are still active, it leads to uncontrolled access points to the system and low security.

Even though locating and cutting off all the ties that exist between inactive users and the Salesforce org can be a tough task, it is still the best course of action.

Over time, you can store a lot of hard-coded references in your configuration, or solutions and features that are outdated but play a part in other processes. This way, the system architecture is just about applying a patch to the old patch, which can slow down the performance or even impede potential customizations.

Most legacy solutions can be optimized or replaced by new ones, however, without a thorough architecture audit, drastic changes can be too dangerous.

More is not always better. We quite often see businesses that buy Salesforce editions without any consultations, and then find themselves with solutions that don't fit their business needs and requirements. It's not rare to overspend on extra licenses that aren't used or buy products that don't bring any particular value.

So what to do?

Investigate. Do the cleaning. Build new processes.

Of course, the best course of action is to build a strategy and amend and document all the processes in your org. But the reality is that we rarely have all the time in the world, and the results had to be already seen yesterday.

That's why let's focus on some steps that could help you minimize the effects of the technical debt quickly:

Start with the org's business and technical goals. What is it used for? What was the ideal plan when the implementation just started? This step is necessary to guide you through your optimization plan in order not to expect Salesforce to replace everything.

Salesforce is extremely customizable, but it is meant to help you deal with customer relations, and this should be the priority. Yeah, sometimes sticky notes win.

You can divide your plan into three main components, such as auditing your technical performance, user adoption, and security permissions. Keep reading to find a list of tools that can help you quickly analyze vulnerabilities in your Salesforce org, and identify unused data and the level of user adoption.

Once you have all the reports in place, start the cleaning. It's obvious that you won't be able to fix everything at once, so it's good practice to prioritize the changes in the order of importance, such as those that affect customer relationships, or things that block potential customizations, and security.

Make sure to discuss the changes with the teams, and prepare the documentation while fixing the mess. It will definitely pay off.

Building new processes is actually the step you have already started. While you're doing the audit, you're also creating new documentation standards that will save your team time.

Apart from recording all org changes for potential troubleshooting, there are some other habits to help you stress less about potential performance issues:

• Make sure to review integrations and managed packages to remove outdated, pointless integrations from your org

• Develop standardized procedures for data model design and refactoring together with the team

• Don't underestimate Salesforce's standard functionality. Over-customization can lead to poor code that fails Salesforce's basic validation standard to promote your modifications

• Maintain data quality with an accessible protocol and standard naming conventions

• Conduct scheduled audits and surveys among users to spot the needed improvements

• If you're not sure about the best way to review your org's architecture, turn to a consultant for an optimization strategy

Check out another amazing blog by Twistellar here: Salesforce QA Role on a Project: Features, Challenges, Tools

Luckily, there's no need to do all the auditing work manually. There are plenty of tools that can help you spot the issues and even guide you towards the solution without any coding skills needed.

Let's see some of the most powerful ones:

You can run the Salesforce Optimizer report to spot the functionality that can be improved. It evaluates sharing rules, field usage, profile assignments, unassigned permission sets, unused reports, etc. Not only will you have a list sorted by type, but also the statuses to help you prioritize your future actions.

While the Optimizer inspects the underutilized functionality, Salesforce Org Health Check evaluates your org's security settings on a scale from 0-100 according to Salesforce's recommended settings, dividing the risks into High, Medium, and Low.

You can also have a Security Center add-on that provides you with some useful insights on the users, such as those who are logging in with multi-factor authentication (MFA) and which users have admin-level permissions.

However, there is also a nice way to create your own tailored dashboard to keep an eye on the level of adoption and user activities within Salesforce.

If you don't have time to use different tools for auditing your org, you may always turn to AppExchange for an all-around solution that will collect the needed information for you.

Such tools as Technical Debt Center or ForeSight give you visibility into your Org metadata dependencies, asset usage, or license underuse, identifying the risks and vulnerabilities and ensuring sustainable growth of your org.

The good news is that, with some time and a strategic mindset, lots of risks connected with technical debt can be mitigated.