Each company can be different from another, whether in terms of industry or values, but one thing that remains common is the need for marketing. With the rapid digitization, the ways companies have been doing marketing have changed a lot. Companies are leveraging the power of marketing automation and boosting the marketing effort with Pardot.
Marketers have been using Pardot to get more in the pipeline and empower marketing ROI. They can conduct personalized campaigns and manage the movement of leads through the marketing pipeline. The major functionalities of Pardot include smart lead generation, seamless sales alignment, streamlined lead management, social media integration, and automated reporting.
Pardot Features to Improve Marketing
What makes Pardot an impressive option for marketing automation is the wide range of features that can increase the efficiency of marketing campaigns. Some of the most helpful features are mentioned below.
1. Connect Campaign
This feature allows you to combine Pardot and Salesforce campaigns that help to streamline campaign management and make the campaign reporting quicker and easier. The feature helps to reduce clutter and also saves time for agents as they can engage with their Pardot prospects without having to leave Salesforce.
Don't forget to check out: Getting Started With Salesforce Pardot | The Basics
2. Engagement Studio
With the help of Engagement Studio, marketers can visualize the email drip campaign, easily monitoring and tracking the response on it. The feature allows you to perform actions like adding or removing lists, assigning users to the respective group, notifying users, sending emails on their behalf, and much more.
Using this feature, you can keep your prospects targeted for any specific amount of time with the help of triggers. You can even define rules in Pardot using attributes like tag, rade, status, etc.
3. Dynamic Content
This feature lets marketers provide different personalized copies of landing pages, forms, emails, and websites, and such information to the prospects according to their needs and type of engagement.
This helps the team to generate personalized content that prospects will find more relatable and intuitive and thus it helps in offering a great experience to customers.
4. B2B Marketing Analytics
The B2B Marketing Analytics is the best feature of Pardot and is helpful to maximize marketing and sales efforts. It helps to keep sales and marketing data in one place, which helps to generate quick data-driven action.
The feature helps to visualize campaign ROI across different campaigns through which marketers can prioritize spending on these campaigns according to their performance and efficiency.
Get Best Results on your Marketing Campaigns with Pardot
For any business, marketing is a basic need. It is the way you’ll reach your audience and increase the possibility of lead generation. Increase results from your marketing strategies and campaigns using marketing automation by Pardot.