Integrating an LMS with Salesforce is beneficial as an LMS acts as a database of learning resources for your salesperson. It can also provide your employees with the band the positive behaviors for a certain customer. With Salesforce LMS integration, one of the most time-consuming processes of sales management and customer relationship management is automated. On the one hand, LMS manages the learning and development process, while on the other, Salesforce uses the learner data from the LMS for generating sales.
With a one-time login, the single sign-on feature provides you authenticated access to both the systems in one-go. There is more to it, let’s dig deep and know more about it.
Benefits of Salesforce LMS Integration in Improving Customer Training
1. Swift Synchronization of Data
Creating new profiles for every new joinee in your sales team can be a tedious and time-consuming job. Salesforce LMS integration reduces such efforts to a good extent and with such new entries on Salesforce, the learning management system such as Paradiso automatically creates an account for the member. Further, with the progress in the performance of the employees, Salesforce information will automatically be upgraded as well as shared with the LMS. This aids the administrator in operating only one single system and also ensuring all the course relatable to the employee is tracked and maintained.
2. Makes Training Crystal Clear
Familiarity with any new system can take time and affect your course completion rate. So, whether it is for sales training or customer training, Salesforce LMS integration can help you complete your course on your familiar tab offering access to the learning option on the Salesforce account interface. Customers can get what they want to learn on their familiar interface and save their time to be familiar with the new ones. Meanwhile, LMS with Salesforce integration tracks learners’ performance and manages the report.
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3. Streamlines Your Course
With Salesforce LMS integration, learners are presented with excellent streamlined training. It is very instrumental in product certification training and reveals through data and performance analysis how much the learners have completed the training and what additional courses are required to be allotted to them as per the requirement.
4. Learner’s Continued Enrollment and Engagement
With all the training in progress, LMS with Salesforce integration collects all the data, and Salesforce triggers can drive automatic recommendations and marketing promotions. This results in nurturing the customer's continued enrollment and engagement in training.
5. Improves Learner Experience
With LMS that integrates with Salesforce, you offer your customer benefit from social learning experiences. This online forum also offers learners the chance to recall what they have learned and discussed it with peers. Learners can interact with their mates and share their knowledge about the course. Customers can also see what’s next in store for them as Salesforce LMS integration also suggests users' next-in-line programs depending upon the previous coursework.
6. Easy to Run Reports Inside Salesforce Using Data from LMS
LMS with Salesforce integration helps admin to be aware of the educational progress of the customers and also insights about when a program is completed or when credits, certificates, or credentials are earned. You can quickly see course analytics such as registrations, completions, engagement patterns, customer training performance, and program evaluation ratings, etc.
7. Bridges Customer Service Gaps
With LMS Salesforce integration you can identify performance and skill gaps, particularly when it comes to customer service issues. Take, for example, you can view customer training reports and look into resources they access most frequently. This gives you a good indication of the products that interest them, as well as the information they seem to lag.
8. Effective Compliance
You can ensure that every member of your sales team is up-to-date with compliance certifications and mandatory training. The second factor is that with Salesforce LMS integration employees are able to apply assignment rules when deploying your sales training initiatives.
Check out another amazing blog by Pradnya here: Why Salesforce LMS Integration Could be The Future of Your Learning Management System
What Are You Offered with LMS Salesforce Integration
- You can sync Salesforce role hierarchy to your customer training team structure
- Recommend courses to record on cases and leads by pre-configuring a recommended course mapping model for each record type.
- Review a summary of an account or contact’s overall training right from the record.
- Packaged reports for recommended course effectiveness available for each eligible record type.
- Enable automated provisioning of new Salesforce users into the LMS
Customers require a high degree of training to cover product details and to know the pros and cons of the product. In addition, customers are often distributed geographically and spend most of their day working towards productivity through Salesforce directly. As a result, many customers and trainers would love to have a learning management system that’s deeply integrated into Salesforce, shares login credentials, and enables associates to move seamlessly between training activities.
Thus, Salesforce LMS integration allows you to take full advantage of your technology by using it to nurture and engage your employees, partners, and customers. In short, it makes life easier for everyone involved with training as it can help you discover actionable insights related to customer behavior and generate revenue.