A CEO of a well-known investment bank once remarked proper use of technology is the cornerstone of success of a modern financial organization, and rightly so. As the new-age customer increasingly uses a wide variety of digital channels to connect and transact with banks, it is very essential to provide seamless experiences across all the channels.
Many banking organizations are using state-of-the-art Customer Relationship Management (CRM) systems to provide delightful services to their clients. A good CRM platform enables banks to make the best use of data to provide the right solution fully tailored to meet the specific needs of each of their customers.
One of the most widely used CRM system in the banking sector is Salesforce. Today, we’ll look at 5 major advantages of using the immensely powerful, yet highly user-friendly IT platform for banks.
Don't forget to check out: Reasons Why Commercial Banking Should Consider Moving to Salesforce Financial Services Cloud
5 Key Benefits of Using Salesforce CRM for Banking Companies
- Get a Comprehensive View of Each Customer in Real-time
This is arguably the biggest advantage of using Salesforce CRM for banks. The novel software platform enables bankers to access the credit history of each customer at their fingertips; armed with this information, they can determine whether a customer will non-perform and come up with an appropriate solution to meet his financial requirements.
- Predict Demand for Banking Products with High Accuracy
We all know the global economy is passing through uncertain times; many banking institutions are finding it hard to forecast the demand for their products in an effective manner in this highly volatile business environment. Salesforce CRM helps financial organizations overcome this problem. The novel software system leverages cutting-edge AI-powered capabilities to analyze massive volumes of customer and market data to enable bankers to identify key trends that will help them predict the demand for their products with high efficacy.
- Boost Productivity and Cut Costs in a Big Way
Salesforce CRM provides a decisive advantage to banks by empowering them to use cutting-edge tools to automate their business processes, thereby reducing manual activities considerably. This goes a long way in minimizing errors and improving organizational productivity and helps cut operational expenditures significantly. The CRM system also helps bankers to streamline cumbersome workflows to reduce the time taken to perform transactions substantially.
Check out another amazing blog here: Salesforce Financial Services Cloud demo
- Connect with Business Partners and Share Data Effectively
Organizations in the banking sector (or for that matter, all businesses) need to ensure proper, timely sharing of business data with their agents and other business associates. However, most banks use a myriad of software tools, resulting in poor integration, and consequently, the ineffective flow of financial information. Salesforce CRM resolves this problem by enabling bankers to smoothly connect with a multitude of IT applications, thereby facilitating the hassle-free, real-time transfer of data.
- Comply Fully with Data Security and Other Regulatory Norms
The banking industry is one of the most heavily regulated sectors of the economy. Companies in this vital sector must comply with various norms to protect the confidential data of customers and ensure transparency in financial transactions. Salesforce CRM helps banks to secure information about their clients very effectively and facilitates efficient tracking of transactional data to prevent illegal financial activities such as money laundering. Banks can also manage and document all tasks performed as part of their fiduciary duties.
As you can see, Salesforce CRM helps banks enhance their productivity and meet the needs of their customers effectively, delivering a winning advantage. It is advisable banks team up with a reputed Salesforce partner who has served organizations with similar needs and can understand their requirements thoroughly to make the best use of the CRM platform.
Hope you liked this post. How do you plan to use Salesforce CRM for your banking business? We’d love to know.
This blog post is partly based on the following two write-ups.