Are you planning to invest in Pardot? Great choice. It is the most comprehensive B2B marketing automation tool out there. But every major decision smuggles…
If you got here, it is because you have made the right decision; you have taken a step forward and decided to invest in marketing…
You’ve decided to use Salesforce, but now what? What do you need to be aware of? What comes out of the box and what will…
What is a Salesforce Campaign? A Salesforce Campaign is a collection of Leads and Contacts who have been exposed to a certain marketing message(s). It…
In an internet-driven world that demands an online presence to stay in tune with the evolving marketplace, every industry needs to keep up with the…
B2B marketing needs the right measurements to scale the marketing processes for better results. You can only take it to a small scale if you…
From everything the world has experienced so far, the pandemic has led to two paths—complete paralysis of the business or a springboard towards success. Simply…
Though Marketing Automation was started aiming only for enterprises, now it’s available for everyone. Marketing Automation can be simple and complicated at the same time.…
Technology and innovation are changing the way businesses interact with customers. One such innovation is the use of customer relationship management (CRM) tools to help…
As the B2B marketing market continues to grow, companies are looking for innovative ways to capture, convert, and close leads faster. While marketing automation is…
Pardot is a powerful B2B marketing tool that allows marketers to run and manage multiple campaigns with ease. It is capable of automating processes and driving…
Client onboarding means introducing clients to your company or business. These days, consumers expect from businesses more than just a product or service. They’re in…
