How to use Einstein Engagement Scoring in Salesforce Marketing Cloud

Credits : Cameron Robert

Cameron Robert shows how to gain actionable insights from the Einstein Engagement Scoring Dashboard in Salesforce Marketing Cloud, and talks through a few activity ideas to help retarget and engage with your subscribers.

Salesforce Documentation:

  • https://help.salesforce.com/s/articleView?id=sf.mc_anb_einstein_engagement_scoring.htm&type=5

Trailhead Links:

  • Segment Using Engagement Scoring: https://trailhead.salesforce.com/en/content/learn/modules/artificial-intelligence-for-email-marketers/segment-using-engagement-scoring

Contact:

  • https://www.linkedin.com/in/camrobert/
  • https://www.cameronrobert.com.au/
  • https://twitter.com/AusCamRobert

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