How to Create a Community of Trust and Gratitude with Salesforce

The businesses that will be remembered positively after COVID-19 are extending empathy and grace to their employees, customers, and communities.

We’ve seen so many communities recently of people being their best selves – spontaneous choirs, entire suburbs breaking into applause for healthcare workers. We’ve also seen communities fractured.

Time will tell which emerges from this difficult time stronger – the community that banded together or the one that didn't – but if we were betting types we know which we’d back.

We know the only way to build a collaborative, innovative, effective team is to build a community around defined purpose and ensure everyone in it feels supported.

Here’s how to create that community in your own team, however, scattered.


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