Nowadays the adoption of Salesforce CRM is increasing at a tremendous pace. As per reports, Salesforce dominated the worldwide CRM market with a market share of 18.6%.
But Do you know why each business is adopting the Salesforce CRM platform? This is because everything from updating data records to handling other vital concerns can be controlled effectively by this unified platform and this is helpful for different types of businesses in many ways which we will discuss in detail later.
Further in this blog, we will get to know in detail what are Salesforce CRM development platforms and what is its future scope.
What is Salesforce CRM?
Salesforce CRM (Customer Relationship Management) is a technology that helps businesses to manage their relationships and interactions with their potential customers. Its main motive is to improve business relationships for the growth of a business.
Previously CRM was only referred to as a tool that helps with contact management, sales management, and more. But now these can be used to manage customer relationships across different domains like marketing, sales, digital commerce, and so on.
So, Salesforce CRM is owned and managed by salesforce.com and is used by businesses worldwide to connect with customers worldwide. It is considered the top CRM tool in the current market. Furthermore, it has a lot of benefits and perks which we will discuss further in this blog.
Salesforce CRM Popularity Stats
- Salesforce CRM is one of the fastest-growing categories of enterprise software, which is expected to reach around 675 billion US dollars by the end of 2022.
- In 2021, it approximately took 24% of the market share of the Global CRM applications market.
- Lastly, it is expected to reach USD $114.4 billion by the end of 2027.
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Benefits of Salesforce CRM
1. Easily Accessible
Salesforce CRM is completely hosted on the cloud which means it does not require any downloading or installation process. People who want to use it can simply login into their Salesforce accounts and can enjoy the benefits according to their respective subscription plans.
One of the major reasons why companies are shifting from traditional CRM to Salesforce CRM due to its cost-effectiveness. As with conventional CRM, they have to invest in developers, infrastructure, and hardware. But with Salesforce CRM, they just need a Salesforce account with a proper subscription plan according to their requirements.
3. Live Customer Assistance
This tool can help you to guide your customers through live assistance. Especially, during the pandemic time, this tool proved very useful as it made the interaction simple with the customers with the help of online customer support.
4. Data-Analytics Tools
Further, businesses can use data analytics tools to understand their customer's problems, and also they can compare the results of their marketing campaigns and sales strategies. Additionally, it highlights many things on the website and can be beneficial in many ways such as:
- The part of your website that gets the most traffic.
- Your best-selling product.
- Helps you to target specific customers.
- How more and more people can get in touch with your brand.
- Other daily challenges and concerns.
5. Engagement With Current Customers
This platform helps you to maintain a consistent engagement with your current customers. Research by Harvard Business showed that looking for a new customer is five to 25 times more expensive than keeping the current ones. Simply this research showed that “loyal customers will be more profitable in the long run”.
However, customer engagement is not only limited to their customer journey but still you can engage with them after the project delivery or sale completion. This increases the chances that your customers will choose again your organization as their business partner.
Now how can you maintain this engagement?
So, You can create personalized marketing campaigns for your regular customers by using the gathered data in the Salesforce CRM. Additionally, you can also send them personalized “Thank-you” emails for their support.
You can use Salesforce’s AppExchange system to customize applications according to your customer’s requirements. But do you know what is AppExchange? So basically, it is the leading enterprise cloud marketplace with ready-to-install apps, solutions, and consultants. They have thousands of prebuilt and customizable applications that are used for Salesforce development services and are very easy to use and integrate.
7. To Build Applications
You must be aware of the fact that the importance of mobile app development is increasing at a tremendous pace. So it is very important that you have a reliable mobile app for your business. Simply, it helps to increase your business sales and improves the brand image.
Now, How does Salesforce CRM can help you to build applications and websites?
So, You can use Force.com to simplify the process of developing apps and websites. Salesforce developers can create websites and apps through the cloud Integrated Development Environment (IDE) and finally deploy them to Force.com’s multitenant servers.
Key Reasons Why Salesforce CRM Is The Best Platform
- It helps to fulfill the diverse needs of a wide range of enterprises because it comes with a lot of great customization and configuration choices.
- Undoubtedly, data security is a top priority for all types of enterprises out there. However, there are many CRMs available in the market that have only basic security features but Salesforce CRM is something that has been built by a Salesforce consulting company from the ground with security concerns in mind. It not only helps with data protection but also removes the requirement for unnecessary procedures for the secure sharing of sensitive data and information.
- Adaptability is one of the key reasons behind the massive success of Salesforce CRM. They do not require any installation process because all the information is saved on the cloud and also it saves the cost of purchasing hardware.
- Salesforce has been adopted by numerous companies worldwide because it has reduced the time period to develop a successful Salesforce Application.
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Popular Companies That Are Using Salesforce CRM
Salesforce CRM Is widely adopted by a lot of companies from different industries. Some of them are listed below.
- BNP Paribas Limited
- BlueScope Steel
- Aricent Group
- Cisco Systems and many more.
Future Scope of Salesforce CRM
The Future of Salesforce CRM is very bright and prominent. Many leading experts are continuously working to evolve the features of this platform. In a nutshell, Salesforce CRM will maintain its lead in the future and will develop better customer-centric insights and experiences.
Additionally, Salesforce has partnered with companies including Accenture and IBM to deliver more sophisticated industry-specific solutions. Soon in the near future, they will also integrate data science and big data capabilities into their service cloud and marketing cloud. Ultimately this will prove beneficial for a Salesforce consulting partner to deliver more sophisticated development solutions.
The future of CRM is more than just Customer Relationship Management because it is the future of modern business. According to Paul Greenberg,” Salesforce CRM is becoming the Operational Core of a much larger market around customer engagement. ”
To conclude, the Salesforce CRM development platform is the comprehensive solution that your company needs because it is providing customized CRM tools to specific business categories which ultimately helps them to capture more relevant and specific information about their customers.
Also, you can leverage all the above benefits of this with the assistance of a reliable Salesforce Consulting Company.
Hopefully, you have enjoyed the blog and got a better understanding of Salesforce CRM.