Being an exciting CRM platform, Salesforce has been an integral part of the business world. The suite of Salesforce applications is beginning to find widespread applicability in a rapidly increasing number of industry domains, and SDFC has witnessed tremendous growth in recent years. 

So, the question now is: What does the future hold for Salesforce? 

What trends should we expect from the Salesforce biggest event - Dreamforce in the year 2024? 

Are Salesforce solutions all set to rule and monopolise the enterprise software development market for the foreseeable future?

To predict the possibilities within Salesforce, let’s begin with a glimpse of the past events and current state of the CRM industry. This way, we can connect the dots and arrive at probable future aspects. 

State of Salesforce Development

• Since it was launched in 1999, Salesforce has evolved from a simple customer relationship management CRM system into an all-inclusive platform for customer service, sales, marketing, and e-commerce.
• The revenue for the Customer Relationship Management Software market is forecasted to reach US$79.40bn in 2023.
• The CRM market will continue to flourish with an annual growth rate of 10.68% from 2023-2028, resulting in a market volume of US$131.90 Bn by 2028.
• Accordingly, more than 150,000 organizations of diverse sizes and types use Salesforce products only, driving up global revenue, which continuously totals billions in double-digits since 2018.
• Salesforce has also launched new tools that support remote work and digital transformation.
• To get the most out of the latest Salesforce trends, move data from other systems in your organization into the platform or push Salesforce data into a central repository for data analysis. 

Moving ahead, we will explore the latest development trends that every Salesforce Development company should expect. This will help them in the implementation of Salesforce in the client’s projects. 

What are the future trends in Salesforce?

1. Shape the future of Generative AI

 Salesforce is at the forefront of incorporating AI and machine learning, enhancing predictive analytics and enabling the platform to forecast outcomes, such as potential sales declines. This integration, particularly through Einstein Analytics, eliminates the need for third-party BI tools, providing valuable insights directly within Salesforce. Automation of repetitive tasks in customer relationship management is another advantage, streamlining workflows and allowing personalized customer experiences through automated product and service recommendations. This not only improves efficiency but also contributes to increased sales and enhanced brand loyalty, especially beneficial in the current economic climate.

Don't forget to check out: Top 5 Salesforce Development Trends in 2024

2. Integrate data of dismantling silos

By seamlessly integrating with MuleSoft Inc.'s online platform, Customer 360 empowers businesses to offer personalized experiences and make informed decisions. The recent updates enhance comprehensive data management and precise audience segmentation. While achieving a unified consumer experience across channels may take time, prioritizing integration in Salesforce app development holds the potential for a significant return on investment (ROI) for CRM tools in the future.

3. Invest in Automation culture

Salesforce has been making waves in the field of automation throughout the years with their AI-powered tools. The upcoming year will see this trend to prosper with even more advanced tools such as Einstein voice and einstein bots. These automated interfaces will allow for more conversational and personlized experiences. 

Artificial intelligence will become more advanced, automating a range of CRM functions seamlessly. This will lead to increased responsiveness in the system, making it user-friendly for every level of Salesforce users. 

4. Integrate of blockchain

In 2024, blockchain is set to revolutionize the Salesforce development services, offering significant advantages in data security and supply chain management. This decentralized and tamper-proof technology is expected to enhance the security of transactions and data sharing, particularly crucial in sensitive industries such as healthcare and finance.

For instance, the integration of blockchain in electronic medical records would bolster data privacy and security, giving patients greater control over their information.

5. Increased focus on IoT

In response to the growing demand, businesses are increasingly tapping into the potential of IoT tools. Looking ahead to 2024, Salesforce is poised to enhance its integration with IoT devices, ensuring seamless functionality within the Salesforce platform.

The utilization of Salesforce IoT for crafting tailored chatbots and intelligent services offers companies a notable reduction in operational expenses and streamlined service automation. The ongoing development of Salesforce IoT Cloud hints at expanded business capabilities anticipated in 2024.

6. Mobile first experiences

In February 2023, research shows a significant shift in remote work, with 35% of American workers now permanently working from home, up from 7% pre-Covid-19. Salesforce adapts to these changes with new remote work features, including secure home access via a PIN and integration with video conferencing tools like Slack. 

Salesforce's commitment aligns with its internal policies, as 27% of its employees work remotely as of May 2023. These innovations enhance collaboration and flexibility, reflecting the evolving landscape of work preferences and the company's dedication to staying at the forefront of remote technologies.

7. Digital Transformation

Salesforce enhances digital transformation with features like the Data Import Wizard, streamlining data from CSV files into a unified view within Salesforce. This consolidation makes Salesforce a single source of truth for customer data, improving the overall user experience. 

Additionally, Salesforce supports seamless integration with various applications like DocuSign and Dropbox, offering one-click integrations for effortless data syncing. 

Despite its capabilities, limitations exist, prompting the recommendation of tools like Integrate.io for comprehensive data extraction and analysis, especially when dealing with large datasets. This nuanced approach ensures a more robust strategy for organizations pursuing digital transformation through Salesforce.

8. Flow Orchestration 

Flow Orchestration is an advanced workflow automation method within Salesforce, simplifying intricate processes into manageable tasks or "flows." These can involve data updates, approvals, and external integrations, created through a user-friendly, visual interface. 

Accessible to both developers and non-developers, this orchestration enhances efficiency by automating repetitive tasks, minimizing errors, and ensuring consistency. It fosters collaboration by facilitating seamless information flow across departments and provides real-time visibility into process status. 

Ultimately, Flow Orchestration empowers businesses to make informed, data-driven decisions while streamlining complex, multi-step processes within the Salesforce platform.

Check out another amazing blog here by Dian Apps: Benefits of Salesforce Native Applications for The Growth of Businesses

How to Leverage the Latest Salesforce Trends?

1. Predict Future Financial Trends:

Utilize Salesforce's AI and machine learning, particularly in Einstein, to forecast sales outcomes during economic downturns. Consider moving data to a data warehouse and using BI tools like Tableau for more precise insights into customer behavior, engagement, and the overall journey.

2. Optimize Remote and Hybrid Working Models:

Salesforce facilitates easy communication for remote and hybrid sales teams, allowing access from home and collaborative project work. This not only enhances the remote work experience but also boosts productivity among non-office sales teams.

3. Automate Business Processes:

Leverage Salesforce's Flow Orchestration to automate complex workflows without custom code, providing enhanced business visibility. Monitor tasks and combine data seamlessly, streamlining operations and improving overall business efficiency.

4. Integrate Salesforce with Other Apps:

Integrate Salesforce CRM with over 2,500 applications, enhancing organizational productivity. For example, sync Salesforce opportunities with Quickbooks for swift invoice generation, or connect Salesforce with Mailchimp for data-driven email campaigns. Consider a no-code data pipeline platform for more intricate integrations.

Final Words

In conclusion, Salesforce stands as an ever-expanding cloud platform, pivotal in achieving diverse business objectives. The market offers several cost-effective Salesforce consulting services, ensuring exceptional customer experiences through the platform's evolving capabilities. 

For businesses eyeing Salesforce strategy and implementation as a dynamic asset, engaging with a proficient Salesforce implementation partner is advisable. A dedicated team of certified Salesforce experts collaborates closely, crafting and executing impactful solutions tailored to unique business requirements. This strategic approach positions companies to navigate the forthcoming Salesforce trends in 2023, fostering growth and success in the dynamic business market.