Salesforce announced a new tool named Salesforce Content Management System recently which is designed in an optimized manner to deliver a quality customer experience across multiple channels. The main thought behind this is to create, manage and deliver more meaningful content across multiple channels for customers from within the Salesforce family of products.
A content management system (CMS) is a technology platform that allows you to create, edit, produce and organize digital content, usually for the web. The fundamental purpose of CMS is to create and update digital content for internal or external publications.
Salesforce introduced a hybrid CMS that means users can create, manage and deliver content on the platform, and then distribute to other digital platforms.
Salesforce has declared of Salesforce Content Management System (CMS) – a hybrid CMS intended to help you effectively create and convey content to any channel or gadget. In today’s world, companies are working to create, deliver, and personalize content to their customers at every touchpoint. But the problem is with traditional content management systems. CMS is designed for a single touchpoint, not an ever-evolving, omni-channel, customer journey.
Why is a CMS important?
CMS is a tool that helps your content to be presented on top in order to build better relationships with your audience. Nowadays, all businesses want to deliver the exact content to the right people at a suitable time. This can provide huge profits for every part of your business. For example, advertisers can use content to reach out to customers in order to recommend and introduce new products. Contents can teach customers to use their products in an optimized way. Content can also help drive sales, generate leads, and boost customer and partner engagement.
Types of CMS's available today
Here we list down three main categories of CMS:
- Coupled CMS: Coupled CMSs exist in the early days of the web. These legacy systems couple content creation and modification with the presentation “touchpoint,” such as a website. It’s impossible to separate the management and presentation layers in a coupled CMS.
- Headless CMS: These CMSs resolve the challenges of coupled creation and presentation by dropping the presentation touchpoint, or presentation “head.” You use a headless CMS to create and modify the content, but the content is very much needed to feed into a separate presentation application.
- Hybrid CMS: A native experience channel or touchpoint is provided by a hybrid CMS, but also gives you the flexibility to present content to any touchpoint built on a third-party system.
- It doesn’t require deep technical expertise to do it, meaning marketers and product people should be able to create and deliver content without the help of IT.
- Helps your teams to create content in a central location, and syndicate it to any digital touchpoint. Ability to connect to third-party systems.
- It provides flexibility to present content to any touchpoint built on a third-party system.
- Makes users capable of distributing content that is created on the CMS to third-party sites, or mobile apps via Salesforce’s headless APIs.
- Hybrid CMS built to integrate with other platforms.
- Capable of creating personalized content powered by Salesforce CRM data.
- Marketing teams already plugged into Salesforce’s CRM will now be able to create more personalized content at scale via the company’s new content management system.
- Teams won’t be limited based on their design resources, nor will the content be restricted to the Salesforce ecosystem due to its capability of actually does integrate with other platforms.
- The platform allows content creators to go from exposure to mastery quickly, with no need to rely on IT or design resources.
- Being a hybrid CMS, allows designers, marketers who design content to promote to external systems as well as across Salesforce to hit commerce sites, mobile apps, desktops, and other screens.
- With Salesforce CMS, users can empower business users who create content faster than ever.
- Multi-language and translation support help you scale, and permissions help you collaborate while maintaining brand standards.
- Salesforce CMS helps the user to turn your data into content. This gives you the ability to take a CRM record and translate the rows and columns into rich, visual content, like a banner and tile menu.
- The Salesforce Content Management System includes multi-language support and translation services to localize content.
- Marketing teams and creators can build “content collections” on the platform and the playlists of content that can be distributed to external digital platforms.
- Easy to integrate with other platforms and can be customized easily as per needs.