As technology is advancing, it has become important for organizations to adopt the latest, state-of-the-art software systems. However, these software systems are only good if the users know how to get the best out of them.
An essential aspect of a business’s success is to prepare users and employees for digital adoption. This is where a Digital Adoption Platform (DAP) comes into play. In this blog post, we will learn about the importance of digital adoption, its benefits, and how it enables seamless digital transformation. Let’s begin.
What is DAP?
DAP (Digital Adoption Platform) is a digital solution that totally integrates with enterprise applications to help facilitate digital adoption. It enables users and employees to learn new technologies quickly and easily. It does so by providing the users with guided tours and extensive resources to answer any questions.
DAP ensures that the user does not get stuck when trying to navigate the software and does not overlook important aspects of it. In fact, digital adoption platforms streamline digital change and limit the negative aspects that can be caused by complex and unfamiliar software.
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Why is Digital Adoption Important?
Most enterprise software errors come into light due to issues with onboarding and inappropriate software use.
DAPs prevent this by providing the users with a step-by-step walkthrough of different processes and tasks.
If you are using new technology, you would want your users and employees to make the most out of it.
They can do this only if they know how to use the software.
Digital adoption platforms show users the full features of the software and how to use it.
This ensures that your organization gets maximum value from the application, further maximizing ROI.
Benefits of Digital Adoption
Driving digital adoption for your employees and customers results in maximizing the ROI of new technology. It leads to an increase in efficiency and a reduction in cost.
Here’s a quick look at the benefits of digital adoption:
- New users take less time to learn the software
- Increase in overall internal efficiency
- Lesser number of technology-related queries from employees and customers
- Decreased need for internal technical support teams, and reduced support tickets
- More tech-savvy employees
How a Digital Adoption Platform Drives Digital Adoption
A DAP does it in three ways. Here’s a quick glimpse into these:
For Driving Internal Software Adoption for Employees
A DAP can be used within your organization to help onboard and train employees to use new technology apart from providing on-demand support. To ensure that the employees are on track and they learn the essential features of the software, task lists and in-app guidance can be created. Also, monitoring user analytics enables you to see whether users are facing any problems and create additional walkthroughs. Additionally, self-help allows employees to access an in-app knowledge base. This is where they can find answers to their queries.
For Driving Customer Adoption
Integrating the DAP with your knowledge base allows the customers to get access to self-help material. They can find answers to their queries quickly without the need to raise support tickets. By checking analytics regularly, you can find out where your customers are having trouble and add to the knowledge base or set up alerts to guide users to relevant self-help material.
Driving User Adoption
Businesses can utilize DAP to create onboarding flows, in-app guidance, and support for users of a product. This helps in driving overall adoption and reducing challenges with app or software navigation.
Features of DAP
Let’s take a look at the features that a DAP offers –
1. Business Process Compliance
A good digital adoption platform is the perfect solution for making your entire software stack business process compliant. DAPs can help with compliance through structured information collection, process transparency, and self-generating audit.
The most important thing for a tool is to be user-friendly. One of the best things about DAP is that it sits on top of any web-based application, handholding the users to accomplish their tasks.
This is one of the best features that a DAP offers. With analytics, you can identify –
- Where your users are facing challenges
- Where your users often make mistakes
- Places where your users get stuck or face difficulties
- The tasks that need more time for completion
Check out another amazing blog by Grazitti here: The 202 of UI Testing Automation Model from Salesforce
4. On-Screen Guidance (UX)
A good DAP makes things much simpler for users by giving them a hassle-free user experience. A simpler interface makes it easier for the users to get a grasp of it. DAP identifies where the users face a roadblock and guides them accordingly.
If you are using advanced software, it is important to harness its full potential. And that’s where you need a digital adoption platform. It is in fact the key to smooth digital transformation.
At Grazitti, our Salesforce development experts understand the importance of digital adoption and have built a solution – GuideIn.
GuideIn is a Salesforce-Native and LEX-ready solution that helps you with user onboarding, employee training, and change enablement in your Salesforce-powered online community.
Wish to know more about GuideIn? Book a Demo!
And if you have more questions, feel free to drop us a line at [email protected] and we will take it from there.