Enhancing tendering operations across multiple markets in the pharmaceutical industry through a unified solution within Salesforce.
In the dynamic and competitive pharmaceutical industry, the efficient management of tendering processes is a cornerstone of success. Recognizing the need to modernize and streamline its tendering procedures to remain competitive, our client embarked on the Global Pharma Tendering Solution Project. This project aimed to centralize tendering operations within the Salesforce Customer Relationship Management (CRM) platform, automate processes, and ensure adaptability to diverse market requirements.
Client Background, Challenges, and Goals
Our client, a global pharmaceutical company, operates in a highly competitive environment where participation in public and private sector tenders is significant for success.
The existing tendering processes were decentralized, and manual, and lacked a unified system for managing submissions, leading to inefficiencies and a lack of standardization. Teva's operations span various countries and markets, each with its unique tendering requirements, making efficient management a major challenge.
Don't forget to check out: How to Digitize Pharmaceutical Production with Salesforce
The Primary Goals of the Project were:
- Centralization: Implement a global solution within Salesforce CRM to manage all public and private sector tenders efficiently.
- Efficiency: Streamline the tendering process to reduce submission time and effort while enhancing decision-making.
- Visibility: Gain real-time insights into tender status, offer tracking, and competitiveness analysis.
- Flexibility: Create a configurable solution capable of accommodating market-specific requirements and regulations.
- Integration: Unify tendering, sales, and logistics within Salesforce to enhance collaboration and data sharing.