In the world of marketing automation, used as a part of data-driven marketing, customer data can be used to deliver personalized marketing messages, help automate…
Customer-centric experiences continue to dominate every business moment, but what's rarely mentioned is what allows businesses to make this transformation. To genuinely be customer-centric, you…
Pardot is a solution for B2B Marketing Automation and comes with powerful tools to generate more leads to enable your sales team to close more…
With fall now upon us, the weather is cooling, the leaves are changing, and the Salesforce Winter '22 Release is here! Chock-full of impressive new…
B2B marketing needs the right measurements to scale the marketing processes for better results. You can only take it to a small scale if you…
As the B2B marketing market continues to grow, companies are looking for innovative ways to capture, convert, and close leads faster. While marketing automation is…
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